Downtown Vision, Inc. (DVI) is the Downtown Improvement District (DID) for Downtown Jacksonville. DVI is a not-for-profit 501(c)6 organization whose mission is to build and maintain a healthy and vibrant Downtown community and to promote Downtown as an exciting place to live, work, play and visit.

Downtown Vision, Inc. was formed in 2000 at the request of Downtown commercial property owners, is funded by commercial property owners through a self-assessment and governed by a board representing property owners. DVI administers a 90-block Downtown Improvement District to provide a multitude of services over and above what the City of Jacksonville provides. These enhanced services include:

  • Cleaning and safety through the Downtown Ambassador program
  • Activation with more than 50 event days annually, such as the award-winning First Wednesday Art Walk
  • Marketing, communications and partnerships
  • Comprehensive information resources and ombudsman services
  • Stakeholder support and advocacy, and
  • Business retention and attraction support.


The boundaries of Downtown as defined by the City of Jacksonville are I-95 to the south and west, State Street to the north, and the St. Johns River to the east.

The 90-block Downtown Jacksonville Improvement District contains approximately 500 properties and is bounded by Prudential Drive to the south, Broad Street to the west, Church Street to the north and Market Street to the east.

PDF Downtown Map | Download PDF

Downtown map



A Downtown Improvement District (DID) is a variation of a Business Improvement District (BID), where commercial property owners within a geographically defined area of a Downtown pay a self-assessed, non ad-valorem tax based on property values to fund a formal organization which provides revitalization services and improvements within the district's boundaries, over and above what the city provides in services.

DIDs tailor their services to fit the needs of their districts. Some focus on clean and safe initiatives alone. Others on social services. Others on marketing. And many, on a combination of services, often both supplemental services above and beyond what the government can reasonably provide (e.g. cleaning, safety and maintenance) and non-governmental services (e.g. beautification, marketing and promotion, and visitor services). DIDs usually have not-for-profit, 501(c)6 or non-profit, 501(c)3 status and are governed by a board of directors comprised of representative property owners. BIDs work in partnership with the public sector to make their organizations even stronger.

In essence, a DID acts like a homeowners association, providing services to enhance the quality of life for Downtown’s commercial property owners.

The first BID was the Bloor West Village Business Improvement Area, which was established in Toronto in 1970. By the 1980s and 1990s, BIDs were forming throughout the country. Today thousands of DIDs and BIDs exist throughout the U.S. and across the globe. New York City has 67 BIDs, the most of any city. BIDs exist in almost every one of the top 50 largest cities in the United States, including Los Angeles, Chicago, Houston, Philadelphia, Atlanta, San Francisco, Seattle and Washington, D.C.


Downtown Vision Alliance

Downtown Vision AllianceDowntown Vision Alliance, Inc., or The Alliance, is the 501(c)3 organization that serves as the charitable division of Downtown Vision, Inc. and supports improvements to make our Downtown sustainable, vibrant and prosperous. Alliance members serve as a grassroots army of Downtown supporters, advocates and doers. For more information and to become a member, visit The Alliance's official website, discoverdtjax.com.


Contact Us

  • Downtown Vision, Inc
  • 214 N. Hogan St.
  • Suite 120
  • Jacksonville, FL 32202