The following is this week’s issue of the #DTJax Weekly Update e-newsletter. To receive this in your email inbox each week, sign-up here.

___________________________________________________________________

Instagram of the Week 

 

Photo by @thatdopemom

 

Tag your Downtown photo #DTJax for a chance to be featured.

 

___________________________________________________________________

 

Things To Do Downtown

 

Arts & Culture

Tuesday, April 16
Wednesday, April 17
Thursday, April 18
Friday, April 19
Saturday, April 20
Sunday, April 21

 

 

Live Music & Nightlife 

Tuesday, April 16
Wednesday, April 17
Thursday, April 18
Friday, April 19
Saturday, April 20
Sunday, April 21
Monday, April 22

 

__________________________________________________________________

 

#DTJax News

 

 

___________________________________________________________________

 

Downtown Vision Updates:

 

Join DVI for the Quarterly Stakeholder Meeting!
When: Tuesday, April 23, 8:30 a.m.
Where: Ed Ball Building, First Floor Training Room (across from The Brick Coffee House)
For more information and to RSVP, email Eric Miller, VP of District Services.
A Journey Through Jacksonville at #ArtWalkJax!
There’s only two weeks until May’s Art Walk: A Journey Through Jacksonville featuring the first ever Folk It Up Music Festival featuring four stages and live performances by local musicians.
Plus, don’t forget about the local artists, 35+ participating venues and 15+ block of programing in #DTJax. Details.

___________________________________________________________________

Stories From BlogDTJax.com

 

 

___________________________________________________________________

 

About Downtown Vision:

 

2017-2018 Annual Report
 
Have you ever wondered, “what exactly does DVI do in a year?” From expanding the Ambassador program by 50% to installing 80,000 LED lights for the “Lights on Laura” installation to topping 100,000 followers on @DTJax social media, check out our latest Annual Report, which highlights accomplishments and financial information for fiscal year 2017-2018. Read or download the PDF here.
 
 
2017 State of Downtown Report
 
It’s an exciting time for Downtown Jacksonville! As we watch Downtown potential turn into action, we have a lot of successes to celebrate. Read about current development, employment, and residential trends in this 12-month look at Downtown Jacksonville’s progress. Read or download the PDF here.
 
 
 
 
 
2019 Art Walk Sponsorship Opportunities

 
Downtown’s signature monthly event, First Wednesday Art Walk attracts 5,000 people each month, spans 15+ blocks with 35+ galleries, museums, cultural venues, restaurants, bars, and businesses. In its 15th year, Art Walk celebrates the local art scene by featuring hundreds of artists, performers, and live music acts. Be a partner today! Download the kit here.

 

 

by: admin in Events, Things to do No Comments  

By Brooke Lasky, Intern

Spring has sprung, which means Easter is finally here! Discover the perfect brunch location or festive event to celebrate the holiday and create memories with your family in #DTJax!

Jacksonville Passion Play

Friday April 19-22 at 7:00 p.m.
Hosted by Jax Passion Play and First Baptist Church of Jacksonville

The 2019 Passion Play features a choir, cast and orchestra of over 400. “The Well” tells the story of 4 women’s adventure in Jerusalem and the transforming power of encountering Jesus face to face.

Make plans to come early and enjoy the whole Passion Play experience including the marketplace, petting zoo, and art show! All activities open 1 hour prior to the performance.

There are 5 different show times, all free and open to the public
Click here for more details on showtimes!

Learn more at fbcjax.com/passionplay or send us a message at Jax Passion Play.

Easter Keg Hunt – Adult Scavenger Hunt

Saturday, April 20 10 a.m. – 12 a.m.
Meet at Crispy’s in Springfield

Jacksonville’s most popular, adult scavenger hunt, The Easter Keg Hunt, will take place on Saturday, April 20th in Historic Springfield. Solve clues, learn history about what made Jacksonville the Bold City of the South, and embark on Jacksonville’s Best Adult Scavenger Hunt with your friends and coworkers.

Teams will compete for their chance to win over $2,000 in beer, prizes, and trophies! The top 10 teams will win prizes and trophies. Costumes are encouraged. “Best Team Name” and “Best Dressed Team” also receive prizes. Teams this year can consist of up to 8 people.

Running shoes are encouraged. The scavenger hunt will take place on foot in a 20-30 block radius.

For questions and sponsorship inquiries, email charles@904happyhour.com

Easter Brunch Buffet

Sunday, April 21 10:00 a.m.- 4:00 p.m.
River City Brewing Company

 

Reservations are recommended and seating is limited.
Reservations are not available to be made online
and can only be reserved by calling (904) 398-2299.

 

 

 

Easter Brunch at The Lex
Sunday, April 21 at 10:00 a.m.

Lexington Hotel & Conference Center

Gather friends and family for food and fellowship with our regionally inspired Easter Brunch at Pier 1515 Restaurant, located inside the newly renovated Lexington Hotel on the Southbank of Downtown, near San Marco.

View the food & drink menu here.

Reservations suggested, but not required:
904.396.5100 x7165

 

NOLA MOCA’s Easter Brunch

Sunday, April 21 11:00 a.m.-3:00 p.m.
MOCA Jacksonville

Get some brunch this Easter Sunday at NOLA MOCA. Museum admission is included with brunch purchase. Call 904.224.0113 to make your reservation today!

Members receive 10% discount.
$30 Per Adult / $9 Per Child Under the age of 10
Check out the menu here!

 

Other Ideas:

Looking for some Easter goodies? Check out some of these sweet shops to satisfy your taste buds!
Mocha Misk’i
Peterbrooke
Sweet Pete’s Candy

Or, if you’re wanting to visit more Downtown locations on Easter with the family, you can explore these places:
Friendship Fountain
Hemming Park
Jacksonville Main Library
MOSH
Riverwalk

Meaningful Easter traditions create lifelong memories. Start your new Easter tradition in #DTJax!

If you are worried about parking this holiday weekend, don’t be! We’ve got a list of available parking spaces in Downtown Jacksonville. Plus, there’s plenty of other events, dining and nightlife to explore! Check it all out in our Directory.

by: admin in Weekly Update No Comments  

The following is this week’s issue of the #DTJax Weekly Update e-newsletter. To receive this in your email inbox each week, sign-up here.

___________________________________________________________________

Instagram of the Week 

 

Photo by @cre8jax

 

Tag your Downtown photo #DTJax for a chance to be featured.

 

___________________________________________________________________

 

Things To Do Downtown

 

Arts & Culture

Tuesday, April 9
Wednesday, April 10
Thursday, April 11
Friday, April 12
Saturday, April 13
Sunday, April 14

 

 

Live Music & Nightlife 

Tuesday, April 9
Wednesday, April 10
Thursday, April 11
Friday, April 12
Saturday, April 13
Sunday, April 14
Monday, April 15

 

___________________________________________________________________

 

#DTJax News

 

 

___________________________________________________________________

 

Downtown Vision Updates:

 

Thanks for celebrating Poetry Month at Art Walk!
Thanks to everyone that came Downtown for #ArtWalkJax!
Check out next month’s Art Walk: A Journey Through Jacksonville on May 1 featuring the first ever Folk It Up Music Festival featuring four stages and live performances by local musicians. Plus, don’t forget about the local artists, 35+ participating venues and 15+ block of programing in #DTJax. Details.
Join DVI for the Quarterly Stakeholder Meeting!
When: Tuesday, April 23, 8:30 a.m.
Where: Ed Ball Building, First Floor Training Room (across from The Brick Coffee House)
For more information and to RSVP, email Eric Miller, VP of District Services.

 

___________________________________________________________________

Stories From BlogDTJax.com

 

 

___________________________________________________________________

 

About Downtown Vision:

 

2017-2018 Annual Report
 
Have you ever wondered, “what exactly does DVI do in a year?” From expanding the Ambassador program by 50% to installing 80,000 LED lights for the “Lights on Laura” installation to topping 100,000 followers on @DTJax social media, check out our latest Annual Report, which highlights accomplishments and financial information for fiscal year 2017-2018. Read or download the PDF here.
 
 
2017 State of Downtown Report
 
It’s an exciting time for Downtown Jacksonville! As we watch Downtown potential turn into action, we have a lot of successes to celebrate. Read about current development, employment, and residential trends in this 12-month look at Downtown Jacksonville’s progress. Read or download the PDF here.
 
 
 
 
 
2019 Art Walk Sponsorship Opportunities

 
Downtown’s signature monthly event, First Wednesday Art Walk attracts 5,000 people each month, spans 15+ blocks with 35+ galleries, museums, cultural venues, restaurants, bars, and businesses. In its 15th year, Art Walk celebrates the local art scene by featuring hundreds of artists, performers, and live music acts. Be a partner today! Download the kit here.

 

 

by: admin in Weekly Update No Comments  

The following is this week’s issue of the #DTJax Weekly Update e-newsletter. To receive this in your email inbox each week, sign-up here.

___________________________________________________________________

Instagram of the Week 

 

 

Tag your Downtown photo #DTJax for a chance to be featured.

 

___________________________________________________________________

 

Things To Do Downtown

 

Arts & Culture

Tuesday, April 2
Wednesday, April 3
Thursday, April 4
Friday, April 5
Saturday, April 6
Sunday, April 7

 

 

Live Music & Nightlife 

Tuesday, April 2
Wednesday, April 3
Thursday, April 4
Friday, April 5
Saturday, April 6
Sunday, April 7
Monday, April 8

 

___________________________________________________________________

 

#DTJax News

 

 

___________________________________________________________________

 

Downtown Vision Updates:

 

Celebrate Poetry Month at Art Walk TOMORROW!
Join DVI and Hope at Hand to celebrate the kickoff of Jax Poetry Fest at Art Walk!
Enjoy poetry performances, open-mic sessions and more on the Main Stage in Hemming Park and at the Main Library. Plus, check out works from local artists, vendors and businesses.
Be sure to visit 35+ participating venues for more fun programming throughout the night.
Join DVI for the Quarterly Stakeholder Meeting!
When: Tuesday, April 23, 8:30 a.m.
Where: Ed Ball Building, First Floor Training Room (across from The Brick Coffee House)
For more information and to RSVP, email Eric Miller, VP of District Services.
Downtown is the city’s economic engine
Duval County averages $74 million in taxable value for each of its many square miles. But in Downtown, our half-square-mile business improvement district averages $1.9 BILLION in taxable value per square mile, over 25 times more valuable!
Read our CEO Jake Gordon‘s piece on making a better Downtown for all of Jacksonville. Also out in the Spring issue of J Magazine (The Florida Times-Union).

 
 

 
 

DVI has another Emerging Leader on its staff!
Congratulations to our very own VP of District Services, Eric Miller, for being selected for the 2019 Emerging Leaders Fellowship (ELF) program by the International Downtown Association (IDA)!
The Emerging Leader Fellowship is a week-long program taught in New York City, that brings together IDA professionals from within the urban district management industry to learn valuable skills in place-making, economic development and public-private partnerships.
We are very proud to have Eric on our team and are very grateful for his dedication to Downtown Jacksonville. Congrats, Eric!

 

 

___________________________________________________________________

Stories From BlogDTJax.com

 

 

___________________________________________________________________

 

About Downtown Vision:

 

2017-2018 Annual Report
 
Have you ever wondered, “what exactly does DVI do in a year?” From expanding the Ambassador program by 50% to installing 80,000 LED lights for the “Lights on Laura” installation to topping 100,000 followers on @DTJax social media, check out our latest Annual Report, which highlights accomplishments and financial information for fiscal year 2017-2018. Read or download the PDF here.
 
 
2017 State of Downtown Report
 
It’s an exciting time for Downtown Jacksonville! As we watch Downtown potential turn into action, we have a lot of successes to celebrate. Read about current development, employment, and residential trends in this 12-month look at Downtown Jacksonville’s progress. Read or download the PDF here.
 
 
 
 
 
2019 Art Walk Sponsorship Opportunities

 
Downtown’s signature monthly event, First Wednesday Art Walk attracts 5,000 people each month, spans 15+ blocks with 35+ galleries, museums, cultural venues, restaurants, bars, and businesses. In its 15th year, Art Walk celebrates the local art scene by featuring hundreds of artists, performers, and live music acts. Be a partner today! Download the kit here.

 

 

 

 

 

Mar
29th
 

By: Brooke Lasky, Intern

 
March is a month to celebrate all of the achievements of women. In 1981 Congress passed a law that made the beginning week of March 7th Women’s History “Week”. Many argued that women should be appreciated every day of the year and throughout the next 5 years there were many petitions to make the whole month of March “Women’s History Month.” As a result, in 1987 it became official!

Everyday women are making a difference and this is the month we celebrate that; whether past or present. So, let’s take a look back at all the achievements, movements and progress made by women in #DTJax!

Henrietta Dozier (1872 – 1947) was born in Fernandina Beach, Henrietta C. Dozier graduated from the Massachusetts Institute of Technology in 1899 with an advanced degree in architecture. She was one of only three women in the class of 176 students, and she was the only one to graduate.

After working in Atlanta for thirteen years, Henrietta C. Dozier moved her practice to Jacksonville in 1914 where she became the City’s first and foremost woman architect. In 1903, Henrietta C. Dozier designed the All Saints Episcopal Chapel in Atlanta. Her favorite commission, this small chapel was later damaged by fire and incorporated into a larger structure. While still in Atlanta, Henrietta C. Dozier was responsible for the design of Saint Philips Episcopal Church, which was constructed around 1903 at 801 North Pearl Street in Downtown Jacksonville. (Pictured below)

Some of the more noted buildings designed by Henrietta C. Dozier in Jacksonville include the Old Federal Reserve Bank Building (1923 – 1924 in association with Atlanta architect, A. Ten Eyck Brown), Lampru Court Apartments (1924), and residences at 1819 Goodwin Street, 2215 River Boulevard and 1814 Powell Place.

Eartha M.M. White (1876-1974) was an African-American resident of Jacksonville, Florida, and was widely known for her humanitarian and philanthropic endeavors in northeast Florida.

In 1893, upon graduation from Stanton School in Jacksonville, Eartha White moved to New York City for a brief period. Upon returning to Florida in 1896, she decided to continue her education and subsequently graduated from Florida Baptist Academy. With degree in hand, she embarked on a sixteen-year teaching career in Bayard, Florida, and later at Stanton School in Jacksonville.

Her versatility and determination also enabled her to become a licensed real estate broker, the first woman employee of the Afro-American Life Insurance Company in Jacksonville, and a charter member of the National Negro Business League and Jacksonville Business League. Due to her numerous businesses and astute real estate transactions, it is estimated that she accumulated over one million dollars in assets throughout her lifetime.

As admirable as Eartha White’s diverse educational and business activities may have been, her enduring legacy continues to be focused on her social welfare work and zeal for helping the underprivileged. Her accomplishments in this arena are astounding: extensive social work with prison inmates, the establishment of an orphanage for African-American children, a home for unwed mothers, a nursery for children of working mothers, a tuberculosis rest home, a nursing home for elderly African-Americans (1902), the Boys’ Improvement Club (1904), and the Clara White Mission for the Indigent (1928). A major achievement and fulfillment of a lifelong dream was the dedication of the Eartha M. M. White Nursing Home in 1967 to replace the Mercy Hospital for the Aged.

As to be expected, awards and honors were numerous towards the end of her life. In 1970, at the age of ninety-four, she received national recognition by being named the recipient of the 1970 Lane Bryant Award for Volunteer Service. Not stopping there, in 1971, the indefatigable Miss White was appointed to the President’s National Center for Voluntary Action. After a reception at the White House with President Nixon, she quite characteristically responded to the question of how she would spend the cash award, “I’ve already decided I want it to serve humanity. What would I do with it? Sit around the Plaza Hotel? I’m too busy.”

Jessie Ball DuPont (1884 – 1970) was an American teacher, philanthropist and designated a Great Floridian by the Florida Department of State.

Jessie managed more than 100 such scholarships, a reflection early in life of her deep commitment to education.

In 1920, she met Alfred I. DuPont, and then married him in 1921 and by 1927 had built their estate, Epping Forest in Jacksonville, Florida. When he died in 1935, she assumed control of his vast business enterprises in Florida and became the principal trustee of his estate. In his memory, she created three foundations. From the time of her marriage, Mrs. DuPont focused her life on charitable and philanthropic work. For four decades, she funded hundreds of scholarships for college students, mostly in the southeastern states, hundreds of churches of all denominations, major charities, children’s homes, historic buildings and art museums benefited from her gifts.

The Jessie Ball DuPont Fund today continues to support the work of more than 300 grantees that were referenced in Mrs. DuPont’s will. They range from large, widely known institutions such as the University of Notre Dame, the National Audubon Society and the Girl Scouts of the U.S.A., to small, little known organizations serving local constituencies, such as Jenkins Orphanage Institute in North Charleston, S.C. and Kilmarnock Lancaster County Volunteer Rescue Squad in Virginia. This diversity of size and interest, perspective and capacity makes rich opportunity for Mrs. DuPont’s legacy. Through innovative programs and unique partnerships, her largess today touches lives far beyond the universe that she knew.

“Don’t call it charity. I think it is an obligation.” Jessie Ball Dupont
 
 
 
 
 

Tillie Kidd Fowler (1942 – 2005) was an American politician who served in the United States House of Representatives from 1993 to 2001.

In 1971, she married and moved to Jacksonville, Florida, where she changed her party affiliation from Democrat to Republican, to her father’s chagrin. She was active in volunteer activities and the area Junior League, serving as the Jacksonville chapter’s president from 1982 to 1983, and was elected to the Jacksonville City Council in 1985. In 1989, Fowler became the council’s president!

She was also the first Florida Republican woman elected to the House in her own right (Ileana Ros-Lehtinen of the Miami area first came to the House in 1989 to finish out the unexpired term of the late Claude Pepper). She was reelected three more times, all unopposed. In addition to the aforementioned Republican trend in Jacksonville, most of the city’s blacks had been drawn into the majority-black 3rd District after the 1990 census.

Tillie eventually had a park named after her! The land was first leased from the Navy in 1979. A decade later, Councilwoman Tillie Fowler began to push hard to develop the land.

Remnants of a 16-foot wide brick road linked Ortega to Jacksonville and can be found at several locations in the park. The road pre-dates 1917 but was heavily used when Camp Johnston was built as part of the preparations to train American troops during World War I. In 2005 the park was renamed for Tillie K. Fowler.

A woman of impeccable grace and civility, she tenaciously advocated on behalf of issues important to the City of Jacksonville and on behalf of the needs of the United States armed forces, particularly the U.S. Navy. 

These are just a few of the many amazing women who have left their mark on Downtown. For more information visit these resources!

Interested in Downtown History? Learn more here!

by: admin in Weekly Update No Comments  

The following is this week’s issue of the #DTJax Weekly Update e-newsletter. To receive this in your email inbox each week, sign-up here.

___________________________________________________________________

Instagram of the Week 

 

Photo by @natepwatson

 

Tag your Downtown photo #DTJax for a chance to be featured.

 

___________________________________________________________________

 

Things To Do Downtown

 

Arts & Culture

Wednesday, March 27
Thursday, March 28
Friday, March 29
Saturday, March 30
Sunday, March 31

 

 

Live Music & Nightlife 

Tuesday, March 26
Wednesday, March 27
Thursday, March 28
Friday, March 29
Saturday, March 30
Sunday, March 31
Monday, April 1

 

Sports, Health + Fitness

Tuesday, March 26
Wednesday, March 27
Friday, March 29
Sunday, March 31

 

___________________________________________________________________

 

#DTJax News

 

 

___________________________________________________________________

 

Downtown Vision Updates:

 

Celebrate Poetry Month at Art Walk next week!
Join DVI and Hope at Hand to celebrate the kickoff of Jax Poetry Fest at Art Walk!
Enjoy poetry performances, open-mic sessions and more on the Main Stage in Hemming Park and at the Main Library. Plus, check out works from local artists, vendors and businesses.
Be sure to visit 35+ participating venues for more fun programming throughout the night.
Join DVI for the Quarterly Stakeholder Meeting!
When: Tuesday, April 23, 8:30 a.m.
Where: Ed Ball Building, First Floor Training Room (across from The Brick Coffee House)
For more information and to RSVP, email Eric Miller, VP of District Services.
Downtown is the city’s economic engine
Duval County averages $74 million in taxable value for each of its many square miles. But in Downtown, our half-square-mile business improvement district averages $1.9 BILLION in taxable value per square mile, over 25 times more valuable!
Read our CEO Jake Gordon‘s piece on making a better Downtown for all of Jacksonville. Also out in the Spring issue of J Magazine (The Florida Times-Union).
DVI has another Emerging Leader on its staff!
Congratulations to our very own VP of District Services, Eric Miller, for being selected for the 2019 Emerging Leaders Fellowship (ELF) program by the International Downtown Association (IDA)!
The Emerging Leader Fellowship is a week-long program taught in New York City, that brings together IDA professionals from within the urban district management industry to learn valuable skills in place-making, economic development and public-private partnerships.
We are very proud to have Eric on our team and are very grateful for his dedication to Downtown Jacksonville. Congrats, Eric!

 

 

___________________________________________________________________

Stories From BlogDTJax.com

 

 

___________________________________________________________________

 

About Downtown Vision:

 

2017-2018 Annual Report
 
Have you ever wondered, “what exactly does DVI do in a year?” From expanding the Ambassador program by 50% to installing 80,000 LED lights for the “Lights on Laura” installation to topping 100,000 followers on @DTJax social media, check out our latest Annual Report, which highlights accomplishments and financial information for fiscal year 2017-2018. Read or download the PDF here.
 
 
2017 State of Downtown Report
 
It’s an exciting time for Downtown Jacksonville! As we watch Downtown potential turn into action, we have a lot of successes to celebrate. Read about current development, employment, and residential trends in this 12-month look at Downtown Jacksonville’s progress. Read or download the PDF here.
 
 
 
 
 
2019 Art Walk Sponsorship Opportunities

 
Downtown’s signature monthly event, First Wednesday Art Walk attracts 5,000 people each month, spans 15+ blocks with 35+ galleries, museums, cultural venues, restaurants, bars, and businesses. In its 15th year, Art Walk celebrates the local art scene by featuring hundreds of artists, performers, and live music acts. Be a partner today! Download the kit here.

By: Jake Gordon, CEO of Downtown Vision

You can find this article in current issue of J Magazine and online at Jacksonville.com

We all know them. Our friends who live at the beach. We get it, it’s beautiful out there. It’s a great part of our city. But why no love for Downtown? Many people who live in Jacksonville are Downtown pessimists. Feet in the sand, looking out at the waves, they say, “I never go there! Downtown doesn’t matter to me!”

They’re wrong. Like it or not, Downtown Jacksonville matters to every single one of them. Even if they never cross the ditch. But don’t smack your beach-side buddies with a frisbee, hit them with these four simple reasons why a better Downtown means a better Jacksonville for all of us!

It’s simple: Downtown is the primary economic engine for our region.

Investing in our “engine” makes it run stronger, creating more jobs and more tax dollars for essential community needs like roads, parks, police and replacing dunes on the beach.

Sure, we know Downtown is the epicenter of Jacksonville’s culture and entertainment. The Jaguars. The Jumbo Shrimp. Concerts. Museums. Festivals. Fireworks. But perhaps more importantly, it’s where business happens. It’s where the skyscraping office towers contain millions of square feet of jobs and commercial activity, investment capital and taxable value.

It’s a proven model

Across the U.S., downtowns remain the greatest generator of tax dollars. And with more money to invest, cities better themselves.

Investing in downtown is rewarded with economic prosperity. In 1996, the city of Minneapolis committed to $2 billion of investment in its downtown. In 2011, it renewed that pledge with another $2 billion. Today, the three square miles of downtown Minneapolis accounts for 36 percent of all property tax revenues in the city. Even more impressive, more than half of all jobs in Minneapolis are now downtown. This story is not unique: Tampa, Pittsburgh, Cleveland, Nashville and many others have drastically improved their economic outlook with significant downtown investment.

If we grow our Downtown tax base, the funds raised will be spent in all neighborhoods, all the way to the beach.

The numbers don’t lie

This all works because healthy Downtowns deliver so much value and a much higher return on investment than sprawling suburbs.

Here’s a real-life example: A suburban Walmart in Jacksonville on 20 acres pays roughly $280,000 in taxes. The Wells Fargo Center skyscraper in Downtown on just three acres pays more than $1 million in taxes. In cost per acre, Downtown is almost 25 times more valuable.

Here’s another: Duval County averages $74 million in taxable value for each of its many square miles. But in Downtown, our half-square-mile business improvement district averages $1.9 BILLION in taxable value per square mile, again over 25 times more valuable!

For a city, a dense, healthy commercial urban center is almost impossible to duplicate. Even the most expensive residential homes can’t compare to the tax-generating value of commercial office buildings. In Duval County today, commercial real estate parcels make up only 11 percent of the total parcels, but already account for more than 40 percent of total taxable value.

Our face to the world

Even with the economics tipped heavily in favor of Downtown investment, its most important value might be something more intangible: our civic identity.

More than a profit center, a Downtown embodies the image and character of a city to the rest of the world. A strong downtown indeed helps power a city — not just in tax revenue, but also in civic pride and recruiting talented people. When you think of a city, you usually think of its downtown first. City reputations are made on their skylines.

Downtowns are truly unique in that they are the only neighborhood shared by the entire community. At Downtown Vision, we want everyone to enjoy Downtown. (We even built a website — DowntownJacksonville.com — to help.) So tell your beach-loving friends: Even if they never come to #DTJax for a Jaguars game or MOCA Jacksonville or the Museum of Science and History or the Symphony or the Florida Theatre or the Jacksonville Jazz Fest, Downtown matters!

Jake Gordon has been CEO of Downtown Vision since 2015. He lives in San Marco.