Another year has come and gone and as we leave 2017 behind, it is exciting to welcome in a new year of growth and development – not only for Downtown, but for ourselves as well! Some of the biggest resolutions made each year are to become healthier, more active and to get in shape. If you’re like the majority of us and share this goal for 2018, there’s good news: just within Downtown and its surrounding neighborhoods, there are so many resources to help keep you on track. Here are a few places to consider visiting, joining or contacting in #DTJax to help you get started and stay on track in 2018.


Anytime Fitness

100 N. Laura St. (2nd floor) | 904.723.1766

anytimeGet to a healthier place at Anytime Fitness! The friendly, professional staff is trained to help you along your fitness journey, no matter how much support you need. Membership includes a free, no-pressure fitness consultation, global access to more than 3,000 gyms, and always open 24/7 convenience. All in a welcoming club and supportive member community. Visit during staffed hours or call for an appointment today

What we love most: The class schedule! Nothing pushes you harder than group exercise and Anytime Fitness has a class for just about anything that you want to work out. Whether you just have 15 minutes to spare for an ab class or want to take up kickboxing, Anytime Fitness has a class that fits your needs. Stay up to date with class schedules and specials on their Facebook page.

Current special: Until, 2pm this Friday (January 12), new members can enroll for just $1 and absolutely no hidden fees.


First Coast YMCA

Bank of America YMCA: 50 N. Laura St. (Bank of America Tower) | 904.356.9622 | Winston Family YMCA:  221 Riverside Ave | 904.265.1775


First Coast YMCA stands for much more than just being in shape. The YMCA is an integral part of our local community and advocates for youth development, healthy living and social responsibility. Working out at “the Y” helps much more than just yourself, when you pay for a membership or services, you are supporting the youth and the future of our community. However, when it comes to fitness, both locations in Downtown have top of the line equipment, personnel and resources. Both locations also offer a wide variety of group fitness classes that are no extra cost. Check out the class schedules here.


What we love most: The focus on healthy living as a whole! The Winston Family YMCA offers more than just fitness classes. There is also a variety of cooking classes, support groups and family programs. Their class and program offerings are always changing, check out what they have coming up here.


Current special: First Coast YMCA almost always has a new-member special or a referral special going on. It changes often and they will sometimes hold one-day sales. Your best bet is to give them a call and find out what great deals they have at the moment.


New Jax Gym

2 Independent Dr, Suite 200 | 904.707.8276

newNew Jax Gym is a locally-owned gym in the heart of Downtown Jacksonville – located at the Landing. They offer just about everything that you can find at the larger gyms in town but the pricing structure is more flexible and competitive. Here you can find the best in free weight equipment, personal training and FitCamp, yoga and Body Blast classes. The best part? An inspiring view of the St. Johns River – no matter where in the gym you are.

What we love most: Other than the view… the pricing! New Jax Gym is extremely affordable and offers options like one-day passes and other buildable packages customized to exactly what you want and nothing more. Check out the price list here. Also, their Facebook page is always full of fresh content with helpful tips for healthy living, like their page to get updates.

Current special: There aren’t any specials currently listed but feel free to give them a call or pop in to see if there are any upcoming deals.


Dance Trance

100 N Laura Street | 904.390.0939

danceEasily the most fun way to work out in #DTJax, Dance Trance is more than just a dance fitness program. It’s a way of life centered around music and dance that helps you stay physically fit. You can tone and shape, build your cardiovascular endurance, and loose weight all while picking up “off the chain” dance moves! Though we are devastated for the loss of their San Marco studio to the hurricane, we are thrilled to now have them in the heart of Downtown in the beautiful newly renovated 100 N Laura building. If the simple dumbbell and treadmill workout bores you, Dance Trance is a great, unique and exciting way to keep your 2018 resolution alive and well.


What we love most: The culture! This is more than your average workout group… “Dance Trancers” are passionate and excited to work out, which is hard to come by. Not to mention, there are all types of class-goers – old, young, male, female, tenured and brand new – the classes are diverse, speaking to just how universal the workout actually is.


Current special: 30 days for $30 trial pass. New local residents that have never been in a Dance Trance class before can now get a 30 Trial pass for $30! 


Run, run, run!

#DTJax is constantly hosting races that benefit different organizations. Here are a few that are coming up:


January 13, 2018 | The Jacksonville Landing
The 4th Annual Best Damn Race Jacksonville features a Half Marathon, 10K, and 5K on January 13, 2018. Best Damn Race ® is a running series created for runners by runners. Our goal is to provide a big race experience at a local race price. It doesn’t matter if you are an elite runner, first timer, walker, or using a baby jogger, we want you to have the best DAMN race experience.


January 20, 2018 | Burrito Gallery-Brooklyn/Riverside | $20 – $40
Reach out and feed someone! The Color Me Fed Run/Walk will start/finish at Burrito Gallery-Brooklyn running down Riverside Ave. to Water Street headed to toward the TImes-Union Performing Arts Center. As runners pass the CSX building they will turn (RT) on S. Pearl Street for 2 blocks to the Northbank of the Riverwalk where they will head South along the riverbank passing the YMCA turning (RT) on Forest St. for one block. They will then take a (LT) on Riverside Ave for 1 quick block turning (RT) on Edison Ave. to Park St. where they will go (RT) proceeding toward the Prime Osborn Convention Center. At which time runners will take a (RT) on Waters St. toward Riverside Ave taking a (RT) and head back to Burrito Gallery for a Color Bomb AFTER PARTY till 12 noon.


February 10, 2018 | Prime F. Osborn III Convention Center | $15 – $30
5K participants earn the signature Running Ribbon medal and experience the best Downtown Jacksonville has to offer! The 5K will be a timed event. The Family Fun Run will be a FREE family friendly up to 1 mile run or walk. The course starts and finishes at the Prime F. Osborn III Convention Center, home of the DONNA Expo.


March 3, 2018 | Cowford Chophouse | $25-$45
This family friendly event will consist of a one-mile fun run to begin at 9:30 a.m. and a 5K, which will start at 10 a.m. There will be a post-race block party on Bay and Ocean Streets, which will include music, beer, and food. Additionally, they will be honoring our generous sponsors with a VIP rooftop brunch reception. Medals will be given to all finishers and an award ceremony will follow the race completion. Each participant will receive a race bag with specialty items from sponsors.

by: Katherine Hardwick in Weekly Update No Comments  

The following is this week’s issue of the “#DTJax Weekly Update” e-newsletter. To receive this in your email inbox each week, sign-up here.

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January 3: First Wednesday Art Walk: Fresh stART - OUTDOOR ACTIVITIES HAVE BEEN CANCELED
January 4: “The Inextinguishable” Symphony in 60
January 4: MOCA Book Club: Double Negative
January 5-6: Jacksonville Symphony: Tchaikovsky’s Piano Concerto
January 6: Bank of America Museums on Us Weekend
January 7: Music @ Main Sunday Intermezzo Concerts presents The Vivace Trio

Family Fun
January 5: TGIF Music Series in Hemming Park
January 6: 5th Annual Fiesta de Reyes
January 7: Public Performance: CHALK
January 7: River Taxi Sunset Cruise

Live Music + Nightlife
January 2: Hellzapoppin Circus Sideshow at 1904 Music Hall
January 3: Art Walk After Dark
January 5: Music in the Plaza at Unity Plaza
January 5: Puttin’ on the Ritz
January 5: Mad Cowford Improv Comedy Show at Hourglass Pub
January 5: After Funk w/ Isaac Corbitt, Big Logic and The Truth Serum, The Pine Box Dwellers at 1904 Music Hall
January 6: VIBE at Downtown Cigar Lounge
January 7: Cain’t Never Could at the Jacksonville Landing
January 7: Jackson Browne with Greg Leisz
January 7: Rip Junior, Cutting Teeth, Psycho Hill, Adult Life and R-Dent at 1904 Music Hall

Sports, Health + Fitness
January 3: Jacksonville Icemen vs. Atlanta Gladiators
January 6: Jacksonville Icemen vs. Orlando Solar Bears
January 6: Healthy Start 5K Run
January 7: Yoga Sundays at River City Brewing Company
January 7: NFL Playoffs: Jacksonville Jaguars vs. Buffalo Bills

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The countdown to 2018 is on! Before you make New Year’s Eve plans, be sure to check out all of the events going on in #DTJax! From parties to performances, there’s a celebration for everyone.

  • Dec 30 @ 7:30pm: 2017 Jacksonville Light Boat Parade: The holiday season wouldn’t be complete without the Jacksonville Light Boat Parade. Each year, more than 200,000 people line the banks of the St. Johns River to celebrate the holiday season. Seafarers and landlubbers of all ages are sure to be dazzled by the area’s largest lighted boat parade. The night is capped off by a dazzling fireworks display featuring the famous sparkling waterfalls on the bridges of the St. Johns River. zz
  • Dec 30 @ 9 pm: New Year’s Eve Warmup at Myth Nightclub: Free entry all night long featuring $25 bottles of champagne.
  • Dec 31 @ 2 pm: VyStar New Year’s Eve Run: “Run for a Child” by making a $10 donation to Wolfson Children’s Hospital. Every donor will receive a red arm band for a child who is a patient at Wolfson Children’s Hospital. When you cross the finish line of the Vystar 5k, you will know that every step you ran is helping to raise funds to care for sick and injured children.
  • Dec 31 @ 9pm: A Roaring New Years Eve at The Volstead: Swing on by for the biggest night of the year! NYE 2018 is coming up and The Volstead has got you covered (with FREE COVER), plus signature cocktails, a free champagne toast at midnight and dancing the night away with sweet, hot jazz from The Rub. Celebrate Volstead’s four year anniversary and properly send off 2017.
  • Dec 31 @ 10 am: So Long, ’17 Brunch at Candy Apple Cafe & Cocktails: When New Year’s Eve falls on a Sunday, a special celebration is in order. Send off 2017 in delicious style with the whole family at The Candy Apple Café & Cocktails. The restaurant’s daily brunch menu, mimosa flights, mimosa popsicles, and Bloody Marys will be available, as well as other specials.

  • Dec 31 @ 9:30 pm: Toast: A New Year’s Eve Celebration at Cowford Chophouse: Ring in 2018 with Cowford Chophouse! Join them for fireworks, views and a spectacular New Year’s Eve celebration offering a select premium OPEN bar in partnership with Grey Goose, bar snacks and a complimentary glass of champagne at midnight!
  • Dec 31 @ 5 pm: New Year’s Eve Black Tie Masquerade at Myth Nightclub: 4 Rooms of Sound, international DJs, dancers & performers, full VIP experience, red carpet, photo ops, party favors, noise makers, complimentary Masquerade Masks, $5 Stoli martinis, vodka Redbull & jack sours until midnight, open bar and VIP options available.
  • Dec 31 @ 9 pm: New Year’s Eve Concert & Afterparty hosted by the Jacksonville Symphony: Internationally acclaimed performer Tomáš Kubínek brings hilarity and charm to the Symphony stage in a work of grand music, madcap brilliance, and old-world panache. Stay after the concert for the New Year’s Eve After-Party, featuring the Chris Thomas Band! Dancing, champagne, and the best view downtown of the fireworks at midnight. Party tickets are not included with concert ticket and must be purchased separately.
  • Dec 31: The Art of NYE at Downtown Cigar Lounge: December 31st make plans to bring in the New Year with DCL at the Art of NYE 2018 in the Elbow District of Downtown Jacksonville. Featuring party favors, balloon drop, passed hors d oeuvres, and a champagne toast at midnight.
  • Dec 31 @ 9 pm: Southbank NYE at River City Brewing Company: River City Brewing Company is stepping it up another notch this year with the Southbank New Year’s Eve Bash. Not only will the Bar Lounge and Deck be open, the Main Dining Room will be transformed into multiple bars & DJs, a large dance area and VIP seating with Bottle Service. The best deal in town also includes spectacular views of the fireworks, with the St. John’s River & the Downtown skyline as a beautiful back drop!
  • Dec 31 @ 7pm: New Year’s Eve Karaoke Party at Hourglass Pub: No Cover, doors at 7! Karaoke and dance hits all night with your favorite KJ John Bridges. View Downtown fireworks and watch the ball drop and enjoy a champagne toast at midnight!
  • Dec 31 @ 9 pm: Lex Jax VIP New Year’s Eve Party at Lexington Hotel & Conference Center: Ring in the new year at Lexington Hotel & Conference Center’s VIP rooftop deck event! Enjoy butler passed hors d’oeuvres, a free champagne toast and a view overlooking the beautiful St. Johns River. This event is $50 (parking included). So, come out and kick off 2018 the right way! zzz
  • Dec 31 @ 7 pm: Breezy Jazz Club’s Inaugural New Year’s Eve Extravaganza: Breezy Jazz Club will be bringing in the new year with The Famous Doug Carn playing from 9:30pm – 12:30am. Of course they’ll have the countdown before midnight with a complimentary champagne toast for all! There will be several activities throughout the night, starting at 7pm including a 50/50 raffle, giveaways, and more.
  • Dec 31: New Year’s Eve Celebration at The Jacksonville Landing: Downtown Jacksonville is the place to be this New Year’s Eve and The Jacksonville Landing is where to celebrate and ring in 2017! The New Year’s Eve Celebration will feature live music, food, drink specials and fireworks! Best part? This event is free!
  • Dec 31 @ 9 pm: 3rd Annual New Year’s Eve River Bash at The Jacksonville Landing: presented by The Jacksonville Landing and Just A Pinch Cafe & Catering. Everyone wants to be at the epicenter of the NYE Entertainment and now you can! Private VIP access to Jacksonville’s NYE Bash on the River.  Don’t deal with the crowds and enjoy the best views for the fireworks on our balcony or dance the night away while enjoying picturesque views of the historic St John’s River. Get your tickets here for the all-inclusive NYE party for you and your friends to ring in 2017 with music, food, drinks and fireworks!
  • Dec 31 @ 8:30 pm: New Year’s Eve Bash at Unity Plaza with the band Vox: Ring in the New Year at Unity Plaza with the popular band VOX JAX. HOBNOB will have a full cash bar in the plaza.
    Brixx will be open all night. Eat on their patio or take out to the plaza to enjoy the concert. Ticket includes a champagne toast at midnight and $5 towards a purchase of $10 or more at Brixx Wood Fired Pizza.
  • Dec 31: Florida Theatre’s 2017 New Year’s Eve Drawing: Enter to win two tickets to every show in 2018! Tickets are a suggested $20 donation. Buy your ticket online, in the Box Office (904-355-2787 ext 0) or from an usher at a show!
  • Jan 1 @ midnight: City of Jacksonville Fireworks


by: Admin in Weekly Update No Comments  

The following is this week’s issue of the “#DTJax Weekly Update” e-newsletter. To receive this in your email inbox each week, sign-up here.


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Whether you’re looking to avoid the crazy traffic at the mall or want to find that special gift that no one else will have… #DTJax has everything you need! If you can’t find what you’re looking for, be sure to check our directory as well.

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Retail stores:

Wolf & Cub

205 N. Laura St.

Looking for one-of-a-kind vintage finds, tees, jewelry and nicknacks? Wolf & Cub is a reasonably priced boutique with unique finds that make the perfect gifts. From vintage leather jackets to candles, greeting cards, makeup and antique glassware, you can be sure that no one else will show up to Christmas with the same goodies.

Sports Mania

Sports Mania is #DTJax’s one stop shop for official Jags, Gator and Nole gear. Plus, they carry original designs that can’t be found anywhere else. You can find  everything from jerseys to tees, koozies and accessories. If you have a sports fan on your shopping list, you’ll want to swing by Sports Mania.

AJ Reese Clothiers

Easily the most fashionable men’s clothing store in #DTJax, AJ Reese specializes in custom clothing and exclusive designer apparel. Check out their  instagram to see some of their latest styles. If you have a fashionista on your list, pay AJ Reese a visit at the Jacksonville Landing. We don’t blame you if you walk out with a thing or two for yourself.

Aly Cat Gifts

We love Aly Cat Gifts’ personalized gifts for any special occasion… but especially the holidays! Mostly everything in the store is made my Aly herself. Have a wine bottle engraved, customize an engraved sandstone or bring in your own item to personalize. Check out everything Aly can do and some of her past work on her Facebook page.


Woof! Shopping for a fur child or a crazy dog person? Bark Downtown is the best place to find treats and goodies for pups and humans alike. Pick up some homemade (and adorable) dog treats, a new toy or a t-shirt and if you’re lucky, you’ll get to pet some dogs while you’re there.

Jacobs Jewelers

You can never go wrong with fine jewelry. Whether you’re looking for a ring, necklace, watch or even a clock, the owners are happy to help you find the best gift. Visit the showroom today to view the extraordinary selection of fine jewelry and more.

Lucy’s Gift Boutique

Located inside Brooklyn Station, Lucy’s Gift Boutique is a one-stop-shop for trendy jewelry, handbags and accessories. They carry popular brands like Alex & Ani, Pandora, Vera Bradley and more.

Pink Nickel

Also located inside Brooklyn Station, Pink Nickel has an amazing selection of women’s  clothing. One of the best things about Pink Nickel is that they get new arrivals every Monday, Wednesday and Friday, so there is always a fresh selection of different options and sizes! The boutique carries regular and plus sized clothing as well as shoes and has a large sale rack. You can even check out the selection online and head to the store to pick up your gift!

Uniquely Soap

Bath bombs, body butter, dog soap, lotion, body oils and more – Uniquely Soap has it all. The store has a unique collection of handmade soaps that you can’t find anywhere else. Browse the shop and discover the variety of fragrances they provide in soap, lotion or body butter form. The owner, Sabrina, can also design special products for any occasion such as weddings, birthdays or other events!

Wine Decadence

The name says it all. If you have a wine lover on your list, Wine Decadence is a must. Their wine selection is unparalleled; you can’t find anything quite like it anywhere else in #DTJax. You can buy it by the bottle or as a collection with multiple bottles. They also sell accessories like wine growlers, electric corkscrews, t-shirts and more. The best part about shopping at Wine Decadence? You can sample wine while you’re in the store!


Gift shops:

Having so many office towers and museums in #DTJax also means we have so many gift shops! Check out these gift shops for cute nicknacks, cards, souvenirs and accessories:

Gift Emporia – Omni

MOSH Gift Shop

MOCA gift shop

Tower Gifts


Spa services: 


Natural As I Wanna Be (NAIWBE) is a hidden gem making big strides in organic based spa treatments in Jacksonville. NAIWBE is dedicated to providing the most natural path to wellness and relaxation. Receive Spa treatments such as massage, facials, manicures and pedicures with products that are 100% organic and free of harmful chemicals. Grab a gift card or pick up some all natural skincare products and give the gift of relaxation!

Daniel James

Daniel James is Downtown’s only Aveda salon and is known for their quality hair color, cuts and styling. Surprise a special someone with a gift card for a day of pampering. They also sell Aveda hair and skin products which make great gifts and stocking stuffers.


by: Admin in Weekly Update No Comments  

The following is this week’s issue of the “#DTJax Weekly Update” e-newsletter. To receive this in your email inbox each week, sign-up here.


Instagram of the Week 


Photo by  Photo by @cityofjax
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Things To Do Downtown


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