by: Admin in Business Spotlights No Comments  

By Ania Cajuste, DVI Intern

The music scene in #DTJax has always been an integral part of the full Jacksonville experience. The Elbow, the Entertainment District of #DTJax, hosts many music and performance venues in its area.

From major headliners to locally known artists, the different music venues allow us to have many options when we are making plans for a big night out.


1904 Music Hall

19 Ocean St.

Founded in 2011, 1904 Music Hall has been an iconic part of #DTJax for the past several years. The original building that they are housed in was built in 1904, hence the namesake, and has since been renovated in order to create the current space that we know and love.

While they can host anything from private parties to punk rock shows, the 1904 Music Hall is only open when there are events planned, so be sure to check out their events calendar!

Photo by: 1904 Music Hall

Photo by: 1904 Music Hall


Maverick’s Live

2 Independent Dr.

Maverick’s Live, located upstairs in The Jacksonville Landing, is a nightclub, as well as a large music venue. Hosting a large variety of artists from numerous genres, Maverick’s has something for everyone.

Each Thursday night, Maverick’s Live hosts one of the largest country music nights in northeast Florida with free line dancing lessons from 8 p.m. to 10 p.m. and drink specials, such as $10 all you can drink! Upcoming events are listed on their event calendar.

Photo by: Florida Music Blog

Photo by: Florida Music Blog


Daily’s Place

1 EverBank Field

Daily’s Place is the newest sports and entertainment destination in #DTJax. Newly constructed in 2017, it sits adjacent to EverBank Field, home of the Jacksonville Jaguars.

This venue specializes in big-ticket artists, such as the Kings of Leon and Ms. Lauryn Hill. With concerts nearly every week, Daily’s Place brings a lot of buzz and activity to #DTJax. Be sure to check out their event calendar, as well as our guide on how to have a great time at Daily’s!

Photo by:

Photo by:


Breezy Jazz Club

119 W. Adams St.

Mon – Thur 5 p.m. – 11 p.m.

Fri – Sat 5 p.m. – 11 p.m.

Sun 10 a.m. – 3 p.m.

Breezy was established out of a growing desire to bring an inviting jazz music and dining experience to #DTJax. The jazzclub specializes in bringing a unique jazz experience to its patrons. Upcoming events can be found on their events calendar.

Each night features a different jazz musician or band. For dinner, Breezy offers a large, themed menu featuring many southern staples, as well as a few fun twists on classic fare. Be sure to stop by for their Sunday morning brunch menu!

Photo by: Breezy Jazz Club

Photo by: Breezy Jazz Club


Florida Theatre

128 E. Forsyth St.

The Florida Theatre offers well over 200 entertainment events annually, with a wide variety of genres to appeal to the very diverse city of Jacksonville. Opened in 1927, the theatre is one of only four remaining high-style movie palaces built in Florida during the Mediterranean Revival architectural boom of the 1920s.

Current programming at the Florida Theatre includes jazz ensembles, punk rock shows, ballets, classic movie nights and more. Upcoming events can be found on their events calendar. On October 14th, TEDxJacksonville will be hosting an annual conference titled We, The People.


Photo by:

Photo by:


Times Union Center for the Performing Arts

300 Water St.

The Times Union Center for the Performing Arts is a large center consisting of three venues: a theatre, concert hall and recital hall. First opened in 1962, the first performance in the center was by the Jacksonville Symphony Orchestra. By the 1990’s, the center was forced to undergo a renovation costing several million dollars to fix the notoriously poor acoustics in the building.

Currently, the center hosts programing such as comedy shows, live theatre productions and concerts. Upcoming shows include The Legend of Zelda Symphony and the Sound of Music and much more, all listed on their event calendar.


Photo by: Kirkegaard Associates

Photo by: Kirkegaard Associates


Ritz Theatre and Museum

829 N Davis St.

In 1999, The Ritz Theatre and Museum was constructed on the site of the 1929 Ritz Theater movie house in #DTJax’s historic African American community of La Villa. During La Villa’s height of activity it was known as the “Harlem of the South.”

Whether visiting the museum, attending a concert, viewing a film or listening to a lecture, the Ritz has a unique experience. Their largest event, Puttin’ On the Ritz, is a talent show that showcases what talents #DTJax has to offer. Be sure to check out their event calendar for much more!


Photo by: Ritz Theatre and Museum

Photo by: Ritz Theatre and Museum



#DTJax is full of exciting music venues, both old and new. The wide set of choices of these spaces allows us to choose a completely different music experience any day of the week.

by: Admin in Placemaking No Comments  

June 27, Downtown Vision, Inc., The Elbow bar and restaurant owners, friends, family and community members gathered in the Ocean Street alleyway for a volunteer clean up. With more than 40 people lending a hand, the alleyway was transformed in just a few hours.

Tasks included: picking up trash, weeding, shoveling rocks and painting. After about three hours of work, volunteers were treated to pizza thanks to Downtown Cigar Lounge and a free beer from 1904 Music Hall (for those 21 and up). Thanks a million to our incredible volunteers for helping make #DTJax even more beautiful!

Take a look at this cool video from Kumar Pictures recapping the cleanup:

by: Katherine Hardwick in Downtown Partners, Events, Placemaking, Spotlight No Comments  
Jazz Fest on Bay Street | credit: @dtjax

Jazz Fest on Bay Street

A staple in Downtown since 1982, the Jacksonville Jazz Festival draws thousands of people each May for one of the core’s largest annual events. Now, in its second year, the newest component to the three-day celebration is Jazz Fest After Dark, a free event designed to introduce festival goers to Downtown’s year-round nightlife and live music scene.

Before Jazz Fest After Dark, many bars didn’t see a boost during the festival weekend. Now, with the new late-night festival fixture, the bars not only saw new faces, but reported a big increase in sales.

“We added more venues and more acts, and overall attendance numbers more then doubled.” said event creator and organizer, Jason Lewis. “Our goal is to keep increasing the visibility and stature of Jazz Fest After Dark, each and every year. We feel we accomplished that and more in year two.”

This year, five venues: 1904 Music Hall, Burro Bar, Dive BarUnderbelly and The Volstead opened up the Jazz Fest experience to dozens of amazing local acts, and the Downtown Cigar Lounge and Karpeles Museum provided additional events throughout the weekend.

So how did it go? Here are the bars in are in their own words:

Whole Wheat Bread @ Dive Bar

Whole Wheat Bread @ Dive Bar

“Sales were up 85% vs. an average week. We received lots of compliments on the street layout with plenty of room to walk.”

– Mark Hemphill, owner/operator of the Dive Bar

JacksonVegas @ 1904 Music Hall

JacksonVegas @ 1904 Music Hall

“We doubled last year’s numbers.”
– Jason Hunnicutt, owner of 1904 Music Hall

Naughty Professor @ Underbelly

Naughty Professor @ Underbelly

“Definitely the best weekend of the year in my opinion. Our bar had about a 15-20% increase overall from last year. Awesome bands. Great crowds. Everyone seemed to really enjoy it- we need more events like this for sure.”

– Cameron Beard, owner of Underbelly

Billy Buchanan @ The Volstead credit: @jazzfestafterdark

Billy Buchanan @ The Volstead
credit: @jazzfestafterdark

“Jazz Fest After Dark was a definite success; hopefully we will have more events like that in the future.”

– Sam Linn, owner/partner of The Volstead

Jazz Fest After Dark is a co-promotion between Jason Lewis (creator/organizer), Jacksonville Jazz Fest, JAX ChamberVisit JacksonvilleDVI and The Elbow was named by Folio Weekly as one of 2013’s top 15 Musical Moments.

Let us know your favorite parts of the Jazz Festival and Jazz Fest After Dark below, and follow @jazzfestafterdark on Instagram and Facebook to look back at this year’s event and to stay tuned for what next year has in store.

by: Katherine Hardwick in Thought Leadership No Comments  

Downtown Vision, Inc.‘s executive director Terry Lorince submitted the following editorial to the Florida Times-Union to celebrate the young entrepreneurs responsible for Downtown’s home grown nightlife scene. This editorial appeared in the Florida Times-Union print edition earlier this week and can also be read on We welcome feedback to

Burro Bar at Art Walk

When most people think of downtown revitalization projects, they think of developers, local business leaders and city politicians.

But Jacksonville’s explosive growth, primarily in the entertainment venues, can be attributed to several young entrepreneurs who saw great opportunity and were willing to take the risks to turn downtown into a destination.

Almost all of downtown Jacksonville’s bars are locally and independently owned and operated.

That’s truly unique.

Burrito Gallery was among the first entrepreneurial ventures. It opened in 2005.

“Back then, downtown was just screaming for an eclectic, ethnic, trendy spot,” said Paul Shockey, co-owner of Burrito Gallery

“So we took that leap of faith and look where we are today. We’re getting ready to expand our restaurant.”

In 2010, Downtown Vision Inc. approached the young owners of Burro Bags — a bicycle bags, gear and apparel shop in Springfield — about moving downtown.

They relocated and soon entered a joint venture with friends to open Burro Bar.

It helped pave the way for more entrepreneurs to invest in downtown.

“As soon as we moved downtown, we saw the energy among locals just waiting to be tapped,” said Jack Twachtman, owner of the Burro Bar.

Even young entrepreneurs outside of the urban core saw the growing energy across downtown and jumped on the bandwagon.

Underbelly — voted the No. 1 live music venue in 2013 by Void Magazine — opened in 2012.

It relocated to downtown from its former home in 5 Points.

And the owners of The Fox in Avondale opened Chomp Chomp, which quickly became a popular lunchtime and late night downtown eatery.

These happy hour and nightlife destinations consistently receive high marks on Yelp and Urbanspoon.

Dos Gatos, opened by a Jacksonville native in 2009, was recently named one of the “100 Best Bars in the South” by Southern Living magazine.

And the momentum is growing.

Just last month, downtown welcomed two new nightlife venues — the Downtown Cigar Lounge and The Volstead, a speakeasy style cocktail bar whose young owners all previously worked at Burrito Gallery and teamed with Content Design Group, a downtown design firm, to transform a raw space on Adams Street into a seven-day-a-week nightspot.

The independent spirit that brings entrepreneurs downtown also brings them together.

The Elbow nightlife district was formed in 2012, bringing together downtown bars, restaurants and entertainment venues.

“Downtown is close knit,” said Jason Hunnicutt, owner of 1904 Music Hall.

“The Elbow really spotlights this sense of community and gives our district an identity.”

These are just a few of the young entrepreneurs investing in downtown. And their ventures are not limited to nightlife.

From restaurants to retail, creative firms to artists, young entrepreneurship is thriving in downtown Jacksonville.

“When I arrived in Jacksonville, I was amazed by all of the young entrepreneurs who have such a strong commitment to seeing downtown thrive,” said Audra Wallace, CEO of the Downtown Investment Authority.

“I commend them for taking the initiative and the risks to bring their visions of a vibrant downtown to life,” Wallace said.

by: Admin in Spotlight No Comments  

Like many good beginnings, the idea started on a cocktail napkin.

Brian Eisele, Duane DeCastro and Jason Hunnicutt

1904 Music Hall was the idea of three friends: Brian Eisele, Duane DeCastro and Jason Hunnicutt. They wanted to open a bar and focus on what they loved – live music and beer. Brian has a passion for quality beer, and Jason and Duane have musical backgrounds, so the power of the trio was the perfect combination for a new establishment Downtown.

You’ll find at least one of them behind the bar working each night. Stop in to get to know the guys and enjoy a cold one but, until then, read what Jason has to say about the bar and Downtown:

What brought you Downtown?

We looked at several locations before deciding on Downtown Jacksonville. We had options in Riverside, San Marco, Murray Hill and Springfield. Downtown just seemed to be the best fit with the historic buildings and tons of space to do what we wanted. In most major metropolitan cities, Downtown is the hub for entertainment and activity. In the early half of the 20th Century Downtown Jacksonville was a bustling entertainment hub with amazing national musicians and artists frequently stopping through. We saw the potential to bring our Downtown back to her former glory. We felt in some way Downtown Jacksonville needed us as much as we needed it.

What was your goal with 1904 Music Hall, and what’s the vibe like?

1904 Music Hall is a multipurpose room that takes pride in offering a unique environment for numerous entertainment needs. While our main focus is showcasing amazing live music, our room can lend itself to many different types of events and configurations depending on the need. In addition to an amazing stage, lighting and sound system, we feature an extensive beer and wine menu to be enjoyed either inside or in our outdoor courtyard. Our goal is to continue to bring great music Downtown as well as build the rest of Jacksonville’s awareness that there is a burgeoning entertainment district Downtown like nothing else Jacksonville has experienced.

Since 1904 Music Hall has been open, what’s your favorite show?

Brian – Any show Chroma has played
Duane – Emancipator
Jason – Bass in the City Music Festival

Aurora App’s Show at 1904

What’s your favorite thing about owning a bar Downtown?

The great thing about owning a bar Downtown is the camaraderie with the other bars and restaurant owners. We are all independent small business owners who know and respect the hard work it takes to keep our doors open. Most places would see this as competition, but the situation in Downtown Jacksonville is a bit different. I think we all agree that more people Downtown is good for everyone’s business. As Downtown grows and succeeds, we all rise with the tide. The Elbow entertainment district can be seen as a testament to the collaborative efforts of all the bar owners coming together for a bigger goal of getting people Downtown.

What are your other favorite things to do Downtown?

Other favorite things we enjoy doing Downtown are Art Walks, football and baseball games, Community First Saturdays and, of course, frequenting other bars and clubs for drinks and entertainment.

What do you do besides working at 1904 Music Hall?

Brian spends his time restoring his historic home he just bought in Riverside. Duane owns a manufacturing company as well as a health food and produce store called Kin Green Market. I am a Downtown resident and I enjoy playing music. I also own a natural gardening and hydroponic supply shop called Urban Organics in San Marco.

What’s next for 1904 Music Hall?

We are making plans to add a deck and seating in the courtyard behind the bar for the fall. We are also in the process of expanding our beer and wine selection and opening for happy hour during the week.

Anything else you’d like to add?


For more information on 1904 Music Hall – including upcoming events – visit and check out its Facebook.

by: Katherine Hardwick in Events No Comments  

We hope you were able to make it down to the Jacksonville Jazz Festival this year and, moreover, stay Downtown for the inaugural Jazz Fest After Dark.

The brainchild of local promoter Jason Lewis, Jazz Fest After Dark was a partnership between The Elbow, the City of Jacksonville – Jacksonville Jazz FestivalDowntown Vision, Inc.JAX Chamber and Visit Jacksonville to encourage Jazz fans to stay and experience Downtown’s live music and nightlife scene. If three nights, three venues and free music sound great–it was. But don’t take our word for it – here are some shout-outs from Facebook:


“The After Dark venues were edgy and non-confrontational. I saw families and the out-of-town patrons from the Hyatt that were stretching from their comfort zones and really enjoying themselves.

We hope that the “After Dark” concept continues to be an additional component to all of Jacksonville’s downtown festivities. It really showed off how beautiful the Downtown area can be “After Dark”. I hope the venues choices increase with offering special consideration for family friendly atmosphere, free admission, and encourage exploration of the newly revitalized Downtown Jacksonville area.”
– Ida Louise

“I am a local musician who participated in the recent Jazz Fest After Dark with the groups Tambor and the Joseph Yorio & the Avant World Ensemble. I wanted to thank you for putting together this wonderful addition to the Jacksonville Jazz Festival. It maintained downtown’s vibrancy after the main acts played their last notes and gave many local musicians an opportunity to perform to large festival crowds.”
-Chris Jackson

Downtown Jacksonville’s The Elbow

The leg bone’s connected to the knee bone, the knee bone’s connected to your thigh bone, and the elbow’s connected to…Ocean and Bay Street?

Now, The Elbow is more than a body part, it’s a series of nightlife venues located in the entertainment district Downtown which has developed around the Florida Theatre.

Trey Hebron, talent buyer for 1904 Music Hall, thought of the concept after realizing a fresh, new branding was needed for the entertainment district, similar to what Tallahassee has with “The Strip.” After tossing the name around between friends, Grant Nielsen of Black Key Designs jumped on board to help take the initiative to the next level.

Also launched by 1904 Music Hall is The Connection, an inexpensive, round-trip bus service from the Beaches “over-the-ditch” to Downtown. Started in February, it is now in its experimental stage, running on select nights and will expand further into the Elbow. Fares are $5 a trip. Recently, The Connection has partnered with Bus To Show, which works to reduce intoxicated driving while  building a community among event-goers and fundraising. It’s definitely a great pre-party for the evening.

Downtown Throwdown, presented by Folio Weekly, kicked off last month and takes place every third Thursday, featuring free live music in nine of The Elbow venues from 6 p.m.-2 a.m. This month, don’t miss the Launch Party during One Spark on April 20th, where the brand new website featuring The Elbow initiatives, an events calendar, event previews, concert reviews, album reviews, venue profiles and much more will be unveiled. The Launch Party starts at noon and lasts until 2 a.m. with a huge FREE show at 1904 Music Hall.

Who doesn’t want to be Downtown? There are local brews and specialty cocktails to drink, DJs and live music to dance the night away each night of the week in The Elbow. If you’re not down here any night of the week, you’re definitely missing out.

The bars of The Elbow include: 1904 Music Hall, Burrito Gallery, Burro Bar, Chomp Chomp, ClubTSIDiscotheque, LIT Downtown, Mark’s Downtown Club/Lounge, Northstar “The Pizza Bar” and Underbelly.

Sign up for The Elbow’s newsletter, “The Elbow Express” to find out more about the site launch.