It’s everyone’s favorite time of year: Jacksonville Jaguars season! Whether you go for the football, the tailgate or the Cabana pools, there is nothing like spending a Sunday in #DTJax during football season. In preparation of the upcoming home games, we have put together some tricks and tips we have gathered through the years of cheering on our guys in black and teal so you all can experience game day like a local!

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Photo Credit: gduphotography on Instagram

Tailgate the Right Way: In The Elbow

If you’ve gone out in #DTJax before, you were most likely in The Elbow, Downtown’s Entertainment District.  The Elbow bar and restaurant owners, being true locals themselves, are big Jags fans and are offering something special this year. The Elbow, Downtown Vision, Inc. and the Jacksonville Jaguars are joining forces for The Elbow Tailgate, a game-day package providing fans special ticket pricing for 2016 Jaguars home games, plus drink specials before and after home games. Just present your ticket stub for a discounted drink special! Here are the places to go before and after each game:

  • Hourglass Pub | 345 E. Bay St.

    • $1 off all alcohol beverage on the entire tab

  • Spliff’s Gastropub | 15 N. Ocean St.

    • Buy 1, get 1 on first round

  • Dos Gatos | 123 E. Forsyth St.

    • $3 domestic bottles and $4 bomb shots

  • Burrito Gallery | 21 E. Adams St.

    • Happy Hour all day

    • $1 off all drafts, $2 house red or white wines, $3 premium wells, $4 Cuervo Tradicional and $5 house margaritas (draft and frozen)

  • Element Bistro | 335 E. Bay St.

    • 10% Off Game Day Food Menu

    • Buy one, get one (first round)

    • $3 Domestics

    • $4 Jaguar Shots

Screen Shot 2016-07-26 at 2.53.07 PMTo buy your discounted Elbow Tailgate tickets, head here and use the promo code “ELBOW” at checkout. Not to mention, parking is FREE in The Elbow on Sunday and it’s just a quick 15-minute walk to Intuition Ale Works and Manifest Distillery before reaching EverBank Field!

Manifest Distillery Tailgate Packs

Photo Credit: manifestdistilling Instagram

Photo Credit: manifestdistilling Instagram

Manifest Distillery‘s grand opening is Sunday, September 25 from 10:00 a.m. to 6:00 p.m. Manifest is offering bottles of the potato vodka and mixers, as well as various Manifest-branded merchandise for purchase. Up the ante and purchase one of Manifest’s cocktail kits which include everything that tailgaters need to mix the perfect cocktail! The tailgate kit offerings include: vodka tonic, vodka ginger, vodka Collins, vodka with imported Italian sodas, Bloody Mary or vodka and Conagree & Penn’s shrub. Kits range from $45 to $55 and make about 12 drinks.

What could be more local than tailgating with locally distilled vodka?

JTA’s Gameday Xpress

The Jacksonville Transportation Authority (JTA) offers a convenient Gameday Xpress service on all Jaguar home game days. The buses run to and from the stadium from several Downtown locations. Xpress service begins two hours prior to kickoff and ends one hour after the game. Season Gameday Xpress pass holders receive savings of up to 20% off the cost of buying individual game Gameday Xpress passes. Here’s a list of the Downtown lots:

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Photo Credit: jtafla on Instagram

  • Convention Center Lot | 1005 Forsyth St.

  • Kings Avenue Parking Garage | 1003 Kings Ave.

  • The Landing, load on Hogan St across from The Landing | *Only for special bowl games*

  • The Convention Center lot will use the ramp area that is located at the north end of the stadium. This pickup and drop-off area is located on the stadium property between gates 2 and 3. All other Gameday Xpress users will be dropped off at lot B. This lot is located east of the stadium across Haines Street between gates 3 and 4.

Online purchases are available via JTA eCommerce website or mobile purchases are available on JTA’s user-friendly MyJTA app.

Stadium Rules & Things to Do

Photo Credit: 904 Happy Hour

Photo Credit: 904 Happy Hour

With extra security and new additions to EverBank Field, we have compiled a few key rules and our favorite aspects of stadium festivities:

  • Bag Policy: No one wants to be that person that has to walk back to the car, so remember EverBank’s bag
    Photo Credit:

    Photo Credit:

    policy is hand-sized clutch or a clear, 12″x 6″x 12″ bag.
  • Bike Racks: Bike safely over from The Elbow for an even quicker trip to the stadium! Bike racks are available between Gates 2 and 3, with bike valet in front of Gate 1.
  • Family-Fun: Bring the whole family to the family-fun zone located in Section 227!
  • Party Zone: Opposite of the family-fun zone, head to the Bud Light Party Zone in the South End Zone of EverBank Field which is open two hours prior to kick-off.
  • Fan Entertainment Zone: Presented by PRI Productions and located on the east plaza level, the Fan Entertainment Zone is where fans can experience food, fun and football three hours prior to kick-off.
  • FanDuelVille: Open to all ticket holders, FanDuelVille is located in the North End Zone of the stadium and opens two hours prior to kickoff for all fans. FanDuelVille features live entertainment including DJs and live music, unique food and beverage offerings and the most exceptional game day experience in all of sports. The post-game party carries on up to 2 hours after most games.
  • Poolside: Stay cool during these blazing summer days poolside! The Jaguars Cabanas offer a full-service, premium experience right outside the South End Zone. Learn more here about booking one for you and 20 of your closest friends.

Whether we win or lose, locals know how to make game day fun. Make coming to #DTJax an all-day party by starting and ending in The Elbow and by traveling courtesy of JTA. More information on where to dine or what to do before or after the games can be found on our website or on our free #DTJax app! Go Jags!

by: Admin in Advocacy, Developments No Comments  


The North Florida chapter of the U.S. Green Building Council (USGBC) hosted its January 2040 Talks on January 7th at the University of North Florida. The conference room was packed to hear from Mark Lamping, President of the Jacksonville Jaguars, David Ribeiro from the American Council for Energy-Efficient Economy and Dr. Charles Moreland, Chief Resiliency Officer for the City of Jacksonville Office of the Mayor.


The speakers covered different topics ranging from Everbank Field scoreboards to emergency evacuation plans, but one common theme was found in each speech: the importance of #DTJax to the vision, growth and energy of Jacksonville.

Mark Lamping repeatedly noted the importance of #DTJax to the Jaguars. “The Jaguars will go as far as Downtown goes.” Lamping also pointed out that Downtown is the identifying place for all of Jacksonville, so the new amphitheater and multi-purpose building plans for the shipyards will act as a “front door” to Downtown. At the end of the day, “The Jaguars will benefit from a vibrant Downtown.” Thank you Mark, we agree!

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David Ribeiro, a senior analyst at the ACEEE in Washington D.C. spoke about the organization’s results of the 2015 City Energy Efficiency Scorecard,  in which Jacksonville received 26 points, placing 40th out of 51 major cities around the country. This is a significant increase from last years score and Ribeiro pointed to community initiatives and responsible transportation, like the 2030 Mobility Plan, to explain the rise in energy efficiency. Transportation includes #DTJax’s multimodal transportation system including the new First Coast Flyer and modernization of the Skyway.

Dr. Charles Moreland has dedicated his life to public service and his focus on emergency preparedness and resiliency at the 2040 Talks also highlighted #DTJax. While Moreland mostly discussed surviving and adapting despite shocks to the community, he also discussed the importance of taking care of our homeless and vulnerable populations. Moreland explained that Mayor Lenny Curry is “committed to getting that number to zero.” Dr. Moreland concluded saying that economic growth can only happen if we have a safe city.  If you’d like to learn more about cleanliness and safety in #DTJax, check out the Downtown Ambassador program! 

The USGBC NF chapter holds four of these 2040 Talks a year, offering diverse perspectives on how to create a fully sustainable community by the year 2040. For more information, follow USGBC NF on Facebook or check out the website to stay up to date on green events all throughout the year!


With events like One Spark and other developments on the horizon earlier this spring, DVI submitted Jacksonville for the International Downtown Association‘s (IDA) “Downtown of the Month” feature. Jacksonville was awarded the spot for May, which was announced in Wednesday of this week.

The mission of the IDA is to connect diverse practitioners who transform cities into healthy and vibrant urban places. The organization’s vision is to see a world full of vital and livable downtowns.

Enjoy the full article below and come be a part of our beautiful River City.

Downtown Jacksonville

About Downtown Jacksonville

Downtown Vision LogoDowntown Jacksonville is the heart and historic cornerstone of Florida’s First Coast. Centrally located in the Northeast Florida region, which is home to 1.5 million people, Downtown is a 30-minute drive to the beaches and 45 minutes to St. Augustine and Amelia Island. Here, diverse, big city offerings fuse with small town charm and southern hospitality. Set along six stunning miles of the St. Johns River waterfront, Downtown Jacksonville also boasts one of the largest stocks of historic buildings in Florida.

The creative class delights in an urban canvas of art events, galleries and museums. Downtown Vision Inc.’s First Wednesday Art Walk is frequently voted Jacksonville’s ”Best Artsy Event” and attracts an average of 8,000 people monthly to celebrate the urban environment, people watch and savor Jacksonville’s creative talent. Downtown has welcomed seven new public art murals in 2013—with two more in the works—and a recently announced Spark District Grant Program will fund additional placement of art and culture, events, festivals, concerts and tours in the walkable core.

Jacksonville EntertainmentDowntown Jacksonville is a destination for doers. Sports fans cheer year round for Jacksonville Jaguars NFL football; Jacksonville Suns Double-A baseball; Jacksonville Giants minor league basketball – the 2011-2012 National Champions of the American Basketball Association; and Jacksonville Sharks arena football – the only team in the history of all professional sports to have won the championship of their division in every season of their existence. Music lovers thrive on the local live music scene and national performing acts alike. This year has welcomed a new collaboration of nightlife venues in Downtown’s entertainment district called, The Elbow. Together these authentic, locally owned and operated bars and clubs host monthly live music events and offer charter transportation to the nearby beaches area.

As a hub for innovators and entrepreneurs, Downtown Jacksonville boasts CoWork Jax, a co-working location for independent workers to collaborate, conspire and build community. Following suit, design, marketing and tech companies are flocking to the Downtown core for an authentic, urban experience to augment their creativity. Last month, 130,000 people assembled in Downtown Jacksonville for the launch of the world’s first crowdfunding festival, One Spark. Over the five-day event, more than $250,000 in crowdfunding was distributed among 500 art, music, science and technology and cause exhibits. Plus, STACHE Investments, a venture of Jacksonville Jaguars owner, Shad Khan, will invest in five-to-seven companies selected at One Spark and work with them to support, build and grow their ventures in Jacksonville, FL.

Jacksonville WaterfrontWalkScore, an organization which helps people find a walkable place to live and enjoy a walkable lifestyle, gives Downtown Jacksonville a score of 78 – the highest for any Jacksonville neighborhood, and lauds the Northbank core of Downtown as a walker’s paradise with a score 91. This walkability is one key to Downtown Jacksonville’s desirability among residents and workers.

Historic architecture and modern amenities join to create more than 2,300 residences, from luxury riverfront condos to stylish lofts to cozy townhomes. With 93% occupancy in Downtown Jacksonville, its good news several hundred more units are on the way.

As the largest regional office submarket with more than 7 million square feet of commercial space, business is done from the boardroom to the ballpark. Employees enjoy unparalleled lunchtime and happy hour options steps from their offices, plus daytime activities and exercise options along nearly three miles of Riverwalk and bridge trails found only in the urban core.

Downtown Jacksonville offers something for everyone – visitors, workers and residents alike. Downtown’s calendar of events is chocked full of more than 100 events in May alone, including the renowned Jacksonville Jazz Festival and a new partnership with The Elbow this year for Jazz Fest After Dark.

Jacksonville FireworksWithin Downtown Jacksonville, sits the 90-block Downtown Improvement District administered by DVI. A dedicated staff and board of directors act as the management arm for Downtown, employing advocacy efforts, stakeholder and community support, and public realm enhancements to ensure Downtown is a desirable place to live, work, play and visit.

DVI works tirelessly towards a fully revitalized and dynamic Downtown with a number of partner organizations including the newly formed Downtown Investment Authority, the Downtown Marketing Collaborative, JAX Chamber, Visit Jacksonville and the Cultural Council of Greater Jacksonville. Together these organizations and more are capitalizing on today’s momentum to build a business powerhouse and 24-hour epicenter of first-class culture, innovation and entertainment opportunities.

For more information, visit or contact executive director Terry Lorince at Follow Downtown Jacksonville on FacebookTwitter and Pinterest.

Photos by Rob Futrell.