Downtown Marketing Collaborative

Downtown JacksonvilleDowntown Vision is one of several partners that make up the Downtown Marketing Collaborative, which meets monthly to develop strategy to market Downtown as a whole. Members include the Cultural Council of Greater Jacksonville, Downtown Vision, Inc., Jacksonville Civic Council, JEA, Jacksonville Jaguars, Jacksonville Transportation Authority, JAX Chamber, National Association of Industrial and Office Parks (NAIOP), SMG Jacksonville, ULI North Florida and Visit Jacksonville.

 

Downtown Guide & Map

Downtown Guide and MapDowntown Vision compiles and prints the Downtown Guide, a map and Downtown directory of dining, shopping, hotels and other Downtown services. More than 100,000 copies of the guide are distributed annually in partnership with Visit Jacksonville.
 

Events & Promotions

iloveartwalk.comDowntown Vision produces four signature events: First Wednesday Art Walk (the first Wednesday of every month); Movies in the Park in partnership with the Office of Economic Development, Wyndham Jacksonville Riverwalk, Riverwalk Jacksonville Development LLC, Hard Wired Internet Café, Stars Sweepstakes and the Jacksonville Sheriff’s Office (every spring); Dine With Us Downtown (monthly); and Eat Up Downtown (annually in August). With these events and promotions, Downtown Vision brings thousands of additional visitors Downtown to increase pedestrian activity and support existing businesses for an additional 30+ days a year.

 

Building Kiosks

kioskScattered throughout office buildings and parking garages Downtown are 18 rackcard kiosks provided by Downtown Vision, Inc. Filled to the brim with information on events and Downtown, the Downtown Ambassadors restock the kiosks routinely, ensuring a fresh flow of information, plus a constant supply of Downtown Guides for workers, residents and visitors.

 

E-Newsletters

Things To Do DowntownDowntown Vision produces several e-newsletters including: a weekly events e-newsletter, Things to Do Downtown; and a monthly news update on activity Downtown and DVI, Downtown Jacksonville Update; and Downtown Information and Saftey Alerts, news on road closures and transportation information. Other e-newsletters are distributed for special events and initiatives. For a full listing and to subscribe, click here.

 

Blog

BlogDowntown Vision's blog is a thoughtful discussion of ideas and solutions to move Downtown Jacksonville forward. You’ll find regular posts from Downtown Vision, Inc. staff, board members, property owners and guest bloggers on an array of Downtown news and initiatives, from advocacy issues to best practices to triumphs and more.

This blog is intended to be a thoughtful discussion of ideas and solutions to move Downtown Jacksonville forward. Here, you’ll find regular posts from Downtown Visions, Inc. staff, board members, property owners and guest bloggers on an array of Downtown news and initiatives, from advocacy issues to best practices to triumphs. - See more at: http://downtownjacksonville.org/blog/about-this-blog/#sthash.5zCV4hpN.dpuf

This blog is intended to be a thoughtful discussion of ideas and solutions to move Downtown Jacksonville forward. Here, you’ll find regular posts from Downtown Visions, Inc. staff, board members, property owners and guest bloggers on an array of Downtown news and initiatives, from advocacy issues to best practices to triumphs.

If you have a post suggestion or are interested in contributing to the blog, please email blog@downtownjacksonville.org. We look forward to continuing to share our story – and the story of Downtown Jacksonville – with you.

- See more at: http://downtownjacksonville.org/blog/about-this-blog/#sthash.5zCV4hpN.dpuf

This blog is intended to be a thoughtful discussion of ideas and solutions to move Downtown Jacksonville forward. Here, you’ll find regular posts from Downtown Visions, Inc. staff, board members, property owners and guest bloggers on an array of Downtown news and initiatives, from advocacy issues to best practices to triumphs.

If you have a post suggestion or are interested in contributing to the blog, please email blog@downtownjacksonville.org. We look forward to continuing to share our story – and the story of Downtown Jacksonville – with you.

- See more at: http://downtownjacksonville.org/blog/about-this-blog/#sthash.5zCV4hpN.dpuf

 

Social media

social mediaSocial media is an essential part of every place and product, and Downtown is no exception. Downtown Vision maintains Facebook and Twitter accounts that keep its followers clued in to the latest happenings Downtown, provides snapshots of great lunch locales and nightlife action, provides information on Downtown Vision’s signature events and more. DVI also manages accounts on LinkedIn, Pinterest, YouTube, Foursquare, Instagram and Flickr.

 

Spark District

Spark districtThe Cultural Council’s Spark Grant Program is used to activate and program the Spark District, a defined zone in the urban core targeted for revitalization through the arts. Privately raised funds will be used to launch the projects. Implementation of the first round of projects will take place through Sept. 30, 2014.
 

Explore the More – IDA Award

In 2010, the International Downtown Association (IDA) awarded Downtown Vision a Downtown Pinnacle Award, the IDA's highest honor for success and innovation in downtown development worldwide.  One of ten winners, Downtown Vision won the marketing and communications category for the Explore the More campaign. The campaign was Downtown Vision's largest marketing partnership to date, involving more than 50 property owners, 100 street level retailers and city support for a unified effort to promote Downtown Jacksonville. IDA also praised the program's low cost, grassroots efforts and approach, which can be replicated easily in other downtowns. The campaign was also featured in one of the industry's leading publications, Downtown Promotion Reporter, which specifically highlighted the parking meter wraps with Downtown's mobile website address, DTJAX.com, as the most innovative marketing strategy of 2009. As a result, Downtown Vision received numerous calls from other cities inquiring about the campaign and various elements as they sought to adapt concepts to their own needs.  Downtown Vision collaborated with local agency, Burdette Ketchum, to develop the campaign.

 

Partnerships

Downtown Vision believes that creating partnerships and working together are essential for the health and growth of the Downtown community. Some of our partnerships for 2011 include GoLo, a promotion focused on buying from locally owned, locally operated businesses in Jacksonville’s historic urban neighborhoods and CoWork Jax, an initiative to bring coworking to Downtown Jacksonville. Downtown Vision has also helped raise funds for the St. Johns Riverkeeper with the Great Pirate Party in The Core and the Emergency Services and Homeless Coalition with the Downtown Historic Church Tour.

Numerous organizations and individuals use Art Walk as a platform to further their individual projects. For example, Downtown Vision helped the Jacksonville Transportation Authority launch a demonstration program for running the Riverside Trolley for extended hours.

 
 
 

Contact Us

  • Downtown Vision, Inc
  • 214 N. Hogan St.
  • Suite 120
  • Jacksonville, FL 32202
  • Phone: 904.634.0303
  • Fax: 904.634.8988