About Downtown Vision

Connecting Voices Through Vision

We are stewards for Downtown Jacksonville. Place managers, connectors, strategists and activators, we are dedicated to improving the heart of our city. We are driven by the belief that Downtown is for everyone: from 6,200 residents at home in Downtown to 56,000 employees taking care of business to 20 million annual visitors discovering Downtown’s attractions, natural amenities, restaurants and retail. 

The economic engine for Duval County, Downtown is the greatest generator of tax dollars by square mile in the county. A successful Downtown is essential to attracting businesses and talent to Northeast Florida. At Downtown Vision, we collaborate with everyone — including large property owners, small businesses, city government and nonprofits — to make the Downtown experience better.  Because a better Downtown means a better Jacksonville and Northeast Florida.

Our Mission

Create and support a vibrant Downtown and promote Downtown as an exciting place to live, work, visit and invest.

Our Vision

A dynamic, 24-hour, pedestrian-friendly Downtown Jacksonville that serves as the premier center for the arts, dining, retail, entertainment, business and urban living in Northeast Florida.




Strategic Support for Our Stakeholders

Formed in 2000, we are the 90-block Business Improvement District (BID) for Downtown Jacksonville. A not-for-profit organization, we are funded mainly by Downtown’s commercial property owners through a self-assessment and are governed by a large board of directors representing diverse Downtown stakeholders. Our work represents a strong public-private partnership with the City of Jacksonville and the Downtown Investment Authority.


The cornerstone of a great Downtown is a clean and safe environment, which is why we focus on it seven days a week. We also partner with the City, Sheriff’s Office, property owners and others to support economic growth and the live/work/visit experience.

It’s been almost 20 years since the Downtown Ambassador team first started working to make Downtown clean, safe and hospitable. Today, eighteen Downtown Ambassadors work across five divisions patrolling the 90-block BID to provide extra eyes and ears on the street, to clean sidewalks and mend building facades, to reach out to those in need and to activate shared spaces. Ambassadors support Downtown across five divisions:

  • Safety & Hospitality Divison
  • Clean Division
  • Property Maintenance Division
  • Place Management Division
  • Social Services Outreach


We market Downtown under the #DTJax brand as the unique epicenter for business, history, culture, education and entertainment for our region. Our events showcase all DTJax offers, serve as economic drivers for businesses and create comfortable settings for people to explore Downtown. Some of our annual stats include:

  • 419,000 Annual pageviews at DTJax.com
  • 125,000 Combined social media followers
  • 10,600 e-Newsletter subscribers
  • $14,000 of #DTJax e-Gift Cards sold

During the pandemic, we’ve pivoted away from our signature monthly First Wednesday Art Walk, which welcomed thousands Downtown each month, to socially distanced events designed to allow the community to enjoy spending time Downtown safely, including: Halloweek, Holidays in DTJax, #DTJax Awards, #DTJax Gala and our upcoming Jax River Jams Concert Series Presented by VyStar Credit Union.


Public space beautification, activation and management plays a fundamental role in creating exceptional experiences. We focus on improving the public realm experience to create reasons for people to linger, explore and return Downtown.Our goal is to help improve the street-level experience in Downtown using placemaking best practices. In 2017, we created the Lively and Beautiful Sidewalks “LABS” initiative to raise funds for placemaking to enhance the vibrancy of Downtown and to educate the community on the benefits of placemaking. To date, we’ve raised more than $275,000 for placemaking in Downtown. Our projects include:

  • Programming the “Lights on Laura” LED lights on 40 trees yearround
  • Activating The Corkscrew outdoor, riverfront gym with moveable equipment, landscaping and more
  • Building and maintaining the Adams Street Parklet
  • Maintaining the Patio on Hogan with moveable tables and chairs and festive lighting
  • Maintaining Main Street Park
  • Facilliatating mural installations


As the primary source for information on Downtown, we collect data and analyze trends including: investment, office market and residential growth. By benchmarking and issuing reports, we tell the story of Downtown’s revitalization.

As the central cog in the Downtown community, we provide liaison and ombudsman services for Downtown property representatives and businesses, soliciting their perspectives, helping to solve problems and representing their interests to government officials and other decision makers. We host quarterly stakeholder meetings to inform and exchange ideas, and monthly Northbank Security Network meetings facilitate critical dialogue among property managers and the Jacksonville Sheriff’s Office on safety and quality-of-life issues. Our Downtown Information & Safety Network (DISN) e-blasts notify stakeholders to critical issues, such as street and bridge closures, construction and events impacting Downtown.

Downtown and the Business Improvement District

Downtown boundaries, as defined by the City of Jacksonville, are I-95 to the south and west, State Street to the north, and the St. Johns River to the east.

The 90-block Business Improvement District (BID) contains approximately 500 properties and is bounded by Prudential Drive to the south, Broad Street to the west, Church Street to the north and Market Street to the east.

What is a BID? In a BID, commercial property owners within a geographically defined area pay a self-assessed, non-ad-valorem tax based on property values to fund revitalization services and improvements within the district’s boundaries. BIDs tailor their services to fit the needs of their districts, usually through a non-profit organization governed by a board of directors composed of stakeholders. Most BIDs work in partnership with the public sector to make their organizations even stronger and to benefit their members.

Jacob A. Gordon, Esq.

CEO, Downtown Vision, Inc

Numa Saisselin

Board Chair, Downtown Vision, Inc