About Downtown Vision

Connecting Voices Through Vision

We are stewards for Downtown Jacksonville. Place managers, connectors, strategists and activators, we are dedicated to improving the heart of our city. We are driven by the belief that Downtown is for everyone: from 5,800 residents at home in Downtown to 55,000 employees taking care of business to 11 million annual visitors discovering Downtown’s attractions, natural amenities, restaurants and retail. 

The economic engine for Duval County, Downtown is the greatest generator of tax dollars by square mile in the county. A successful Downtown is essential to attracting businesses and talent to Northeast Florida. At Downtown Vision, we collaborate with everyone — including large property owners, small businesses, city government and nonprofits — to make the Downtown experience better.  Because a better Downtown means a better Jacksonville and Northeast Florida.

Our Mission

Create and support a vibrant Downtown and promote Downtown as an exciting place to live, work, visit and invest.

Our Vision

A dynamic, 24-hour, pedestrian-friendly Downtown Jacksonville that serves as the premier center for the arts, dining, retail, entertainment, business and urban living in Northeast Florida.




Strategic Support for Our Stakeholders

Formed in 2000, we are the 90-block Business Improvement District (BID) for Downtown Jacksonville. A not-for-profit organization, we are funded mainly by Downtown’s commercial property owners through a self-assessment and are governed by a large board of directors representing diverse Downtown stakeholders. Our work represents a strong public-private partnership with the City of Jacksonville and the Downtown Investment Authority.

  • Clean and safe programs such as the Downtown Ambassadors who operate seven days per week to maintain a clean, safe and hospitable environment for residents, workers and visitors.
  • Events and promotions such as the First Wednesday Art Walk, which bringd more than 7,000 visitors Downtown on the First Wednesday of each month to experience Downtown’s museums, theatres, art galleries, shops, restaurants and bars.
  • Research and reports such as the State of Downtown Report, which is published annually to track and analyze Downtown’s performance in key indicators of urban revitalization.
  • Marketing Downtown under the #DTJax brand to reinforce Downtown as the City’s unique epicenter for business, history, culture, education and entertainment.
  • Creating great experiences through programs like the Lively and Beautiful Sidewalks Initiative, which identifies, develops and implements placemaking best practices to create walkable connectivity, activate the streetscape, enhance public spaces and engage the community.

Downtown and the Business Improvement District

Downtown boundaries, as defined by the City of Jacksonville, are I-95 to the south and west, State Street to the north, and the St. Johns River to the east.

The 90-block Business Improvement District (BID) contains approximately 500 properties and is bounded by Prudential Drive to the south, Broad Street to the west, Church Street to the north and Market Street to the east.

What is a BID? In a BID, commercial property owners within a geographically defined area pay a self-assessed, non-ad-valorem tax based on property values to fund revitalization services and improvements within the district’s boundaries. BIDs tailor their services to fit the needs of their districts, usually through a non-profit organization governed by a board of directors composed of stakeholders. Most BIDs work in partnership with the public sector to make their organizations even stronger and to benefit their members.

Jacob A. Gordon, Esq.

CEO, Downtown Vision, Inc

Numa Saisselin

Board Chair, Downtown Vision, Inc

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