Discounts, deals and discovering Downtown through The Alliance

The Discover Downtown card provides cardholders deals and discounts to Downtown businesses.
The Discover Downtown card provides cardholders deals and discounts to Downtown businesses.

It didn’t take long for Katherine Hardwick’s new Discover Downtown card to pay for itself.

“I first flashed the Discover Downtown card when we needed to replace my husband’s wedding ring at Hemming Plaza Jewelers,” said Hardwick, DVI’s director of marketing. “The staff is wonderful, and their 30 percent discount meant my membership paid for itself the very first time I used the card.”

The Discover Downtown card is one of several perks of membership to The Alliance, which start at $20. The Alliance is the 501(c)3 charitable division of Downtown Vision, Inc. and supports improvements to make our Downtown sustainable, vibrant and prosperous.

Since the program’s launch this spring, The Alliance is now more than 60 people strong. In addition, more than 30 businesses and organizations offer discounts in shopping, dining, drinking, entertainment, business resources and other miscellaneous services through the card.

Looking for discounts on some favorite Downtown lunch or happy hour options? There are several deals for that. Need great gift ideas that won’t wallop your wallet? There are shopping and entertainment deals for that. Itching for a free tattoo? Yes, there’s even a deal for that. This month’s featured deals include special discounts and promotions at KOJA Sushi, Grease Rags Clothing Co., Fionn MacCool’s Irish Restaurant and Pub, and CoWork Jax.

Deals page of
Deals page of

Members also enjoy invitations to special member networking events and promotions; email alerts to keep you in the know about Downtown; and volunteer opportunities to beautify, promote and advocate for Downtown.

The Alliance is open to all Jacksonville residents. To sign up, visit Downtown businesses interested in offering a deal to Discover Downtown cardholders should email DVI’s director of strategic partnerships, Valerie Feinberg, at Businesses can also get involved by purchasing bulk memberships as an employee perk.

“Not only is it a great opportunity for locals to explore and learn about what Downtown has to offer,” Feinberg said, “it’s a wonderful way for businesses to support Downtown marketing efforts while marketing themselves in the process.”

We would also love for you to share your Discovering Downtown adventures with us. Consider submitting your Downtown testimonial.