
With just a couple of clicks, you can now wear your love for #DTJax on your sleeve – and shoulder. For the first time, downtownjacksonville.org now hosts an online marketplace for #DTJax swag, the perfect way to fashionably show off your love for Downtown Jacksonville.
Ready for purchase, you can now buy #DTJax T-shirts and handmade tote bags, with new items added to the marketplace as available.
The shirts, which feature the hashtag #DTJax in white across the chest, are made by Bella using super-soft cotton. They’re available in sizes small through extra-large (true to size), with royal-blue V-necks for ladies and navy-blue crew-necks for men. Add it to your wardrobe for only $20 per shirt.

The tote bags (constructed by Burro Bags, so you know they’ll last forever) are made from upcycled plastic banners that once adorned light poles Downtown. A popular item, these sturdy, roomy totes are only $25 each and can be purchased in one of four colors:
Blue: “Be Downtown”
Purple: “Be Entertained”
Red: “Be Amused”
Yellow: “Be Different” – SOLD OUT
All prices include shipping and tax. If you prefer purchasing in person (we definitely understand the need to model the shirts first!), you’ll get a discounted rate. Swing by our office at 214 N. Hogan St. anytime between 8 a.m. and 5 p.m. Monday through Friday. Make your purchases today.
Have an idea for #DTJax swag you’d like to see in our marketplace? Email katherine@downtownjacksonville.org. In the meantime, check out who we spotted wearing our #DTJax shirts below:
And it even made it on the news: