#DTJax Weekly Update: December 29, 2020-January 4, 2021

Instagram of the Week

This stunning capture is circulating Instagram right now and we thought it would be the perfect pick for Instagram of the Week! Monday morning’s fog made the #DTJax skyline look lost in a sea of clouds. Awesome shot by

Use the hashtag #DTJax for a chance to be featured.

Support Local

New Year’s Eve Fireworks

The City of Jacksonville is bringing back their annual spectacular fireworks show on New Year’s Eve at midnight! Learn more and view our blog of Things To Do for NYE in #DTJax!

Florida Theatre’s Annual NYE Ticket Drawing

Purchase a drawing ticket, with a suggested donation of $25, before December 31, 2020 to be entered to win two tickets to every single show at the Florida Theatre in 2021!

Taxslayer Gator Bowl This Saturday at TIAA Bank Field

On January 2nd at 12 p.m., the NC State Wolfpack will go head to head with the Kentucky Wildcats in the 76th Taxslayer Gator Bowl. Learn more and get tickets to the game!

Take the St. Johns River Taxi This Week

The St. Johns River taxi is offering New Year’s Eve fireworks cruises for the best view in town! Plus, on January 2nd, they are providing transportation to and from the Taxslayer Gator Bowl. Get tickets.

Each year Downtown Vision, in partnership with the Downtown Investment Authority, evaluates the state of Downtown Jacksonville and collects data on how to improve the Downtown experience.

If you live or work in #DTJax we want to hear from you! Please only take the survey if you live or work within the Northbank, Southbank, Brooklyn/Riverside Avenue, LaVilla or the Sports and Entertainment District.

Complete our survey and be entered to win a $100 #DTJax e-Gift Card. Two winners will be chosen and contacted by the email address provided.

Employee Survey

Resident Survey

The Perfect Gift Awaits

Check out the #DTJax e-Gift Card – good at 30 of your favorite #DTJax businesses and counting! Purchase for friends, family or colleagues and invite them to enjoy the best in Downtown dining, shopping and entertainment.

These digital gift cards can be purchased at, anytime, anywhere and for any amount between $5 and $250. They can be used multiple times at multiple participating locations and the balance is always available on your smartphone.

Upcoming #DTJax Events

A Roaring New Year’s Eve
December 31 from 8 p.m.-2 a.m.
The Volstead

Swing on by for the biggest night of the year! Free cover, plus signature cocktails, a free champagne toast at midnight and dancing the night away with live music.

New Year’s Eve: The Rat Pack
December 31 at 7:30 p.m.
Times-Union Center

The Jacksonville Symphony and guest vocalists straight from Broadway step into the roles of Davis, Sinatra and Martin to celebrate the best of “the Rat Pack” for a very special New Year’s Eve concert! So spend an hour with the music that defined an era and hear the music they made famous.

Visit our Events Calendar to see more local events.


Support Our Downtown Ambassadors

Thank you so much for participating in our first ever Downtown Day! It was a great day celebrating #DTJax across social media. We’re so happy so many of you love #DTJax like we do! We received great feedback and support, so Downtown Day will definitely be back next year.

We also appreciate the generosity and outpouring of support for our Downtown Ambassadors. Our online fundraiser was a big success. The dollar-for-dollar match remains active until December 31, 2020, so there’s still time to give. Please visit to learn more and donate to help us reach our goal.

Visit our blog!

Stay up to date with what’s going on Downtown and learn more about what makes #DTJax an incredible place to live, work, visit and invest!

Things to do for New Year’s Eve 2020

A Tour of the #DTJax Merch Shop!

2020 Gift Picks by the DVI Staff

Downtown Light Boat Parade 2020