#DTJax Weekly Update: November 24-30, 2020

Instagram of the Week

@bellwetherjax chef @_kerrirogers_ shares her recipe for Vegan White Bean Cassoulet in the Gather issue of Edible Northeast Florida, out now. ⁠

📷: @jennaalexanderstudio

Use the hashtag #DTJax for a chance to be featured.

Support Local

Jacksonville Light Boat Parade and Fireworks This Saturday 

The annual Jacksonville Light Boat Parade will be held on Saturday, Nov. 28, 2020 at 6 p.m. on the St. Johns River. Vessels of all shapes and sizes adorn their hulls with festive decorations as they float along the north and south banks of the St. Johns River. Book a cruise with the St. Johns River Taxi for an up close view of the event.

Drive Through Christmas Decor in the Historic Cathedral District

Every night from Nov. 27-Dec. 31, 2020, visitors can drive through the Cathedral District for a self-guided tour of Downtown Jacksonville’s historic churches & landmark buildings, illuminated with thousands of lights. Enjoy audio narration as well as music by the Jacksonville Symphony while you savor this first-of-its-kind experience. Learn more.

Sweet Pete’s Candy Cane Classes 

Looking for a family friendly holiday activity? Only at Sweet Pete’s can you watch the age-old tradition of creating hand-made candy canes. Ages 4 and up are welcome to join in on this sweet adventure. All guests will shape canes to take home for their snacking pleasure. Learn more.

Thanksgiving Dinner Downtown 

Check out our blog of delicious dining options for Thanksgiving dinner in #DTJax. From to-go, to dine-in, our blog post has options for every preference and price range. Learn more.

Save the Date: Small Business Saturday

November 28, 2020 is Small Business Saturday, an annual celebration of all things local.

This Small Business Saturday, we will be hosting a QR code hunt in the Eventzee App, similar to our Halloween Hunt for Halloweek. Participants will seek out 5 QR codes at participating Downtown businesses for a chance to win a $20 #DTJax e-Gift Card.

How to Play:
1. Download the Eventzee App.
2. Create an account.
3. On Saturday 11/28, enter the join code: SHOPSMALL
4. Scan 5 codes at participating businesses. The first 100 players to scan 5 QR codes will receive a #DTJax e-Gift Card via email the week of November 30th.

Check out the #DTJax e-Gift Card – good at 30 of your favorite #DTJax businesses and counting!  Purchase for friends, family or colleagues and invite them to enjoy the best in Downtown dining, shopping and entertainment.

These digital gift cards can be purchased at, anytime, anywhere and for any amount between $5 and $250. They can be used multiple times at multiple participating locations and the balance is always available on your smartphone.

Upcoming #DTJax Events

Jacksonville Jaguars vs. Cleveland Browns
November 29 @ 1-3 p.m.
TIAA Bank Field 

Gingerbread Extravaganza
December 1-27, 2020 @ Multiple Times
Old St. Andrew’s 

The Jacksonville Historical Society will host the 18th Annual Gingerbread Extravaganza in a manner which will ensure the health safety of its visitors. The event will include the traditional exhibit at Old St. Andrew’s Church as well as a video on YouTube. Learn more.

Visit our Events Calendar to see more local events.

2020 Holiday Guide

Every year, Downtown Vision releases a Holiday Guide for Downtown Jacksonville. Explore the 2020 guide to learn about all of the holiday magic in #DTJax. To be included in the 2020 Holiday Guide, please email

Visit our blog!

Stay up to date with what’s going on Downtown and learn more about what makes #DTJax an incredible place to live, work, visit and invest!