Wolf & Cub established themselves as a brand in 2014, but opened in Downtown Jacksonville in June of 2016. The owners, Varick Rosete and Emily Moody-Rosete, are described as “entrepreneurs, artists, and cultural instigators that set out to create a lifestyle brand that epitomizes one’s unique style and individuality”. They commit themselves to this by offering hand-screenprinted T-shirts, jewelry, decorative items, and one-of-a-kind vintage finds to name a few. They proudly offer that the interesting styles found in their boutique can brighten your day and boost your self-esteem.
After their start, Wolf and Cub spent a successful trial as a pop-up shop in Brooklyn Station and soon after, they opened in the Historic Elks Building at 205 North Laura as one of the only boutiques in #DTJax.
In addition to the unique-to-the-boutique screenprinted T-shirts found in Wolf & Cub, they also specialize in small-run custom orders of shirts for events like wedding parties, orteam-building trips. On their website, you can find a form that allows you to inquire about information for a prospective order.
Not only do they offer interesting fashion-finds, but they curate unique floral arrangements for occasions as simple as lighting up your living room coffee table, or as special as your wedding day. You can find the form for an arrangement request here.
Wolf & Cub is open for business from 12-5 Tuesday-Friday, and from 12-4 on Saturday, but they stay open to participate in DTJax’s First Wednesday ArtWalk every month, setting out their staple $5 vintage sale bins. In addition to this special sale, they often offer normal business-hour deals on their screenprinted T-shirts and vintage clothing items, that can be found promoted on their Instagram and Twitter accounts, or on the chalkboard that sits outside the boutique.
They commit themselves to maintaining a large presence in Jacksonville, a city that means so much to them. Emily, a Jacksonville native, works in the shop full-time and continuously works to positively affect the downtown culture skills acquired through years of fashion and sales experience, and experience owning and running not only Wolf and Cub, but Five-Points boutique, Anomaly, and the live music venue, Underbelly. Additionally, Varick’s experience as former president of AIGA Jacksonville, co-founder of One Spark, co-founder of nGenWorks, and current Art Director of Tigerlilly brings a vast and varying knowledge of branding and design to the boutique and to Jacksonville. To keep their momentum going, they plan to expand their selection of artists and designers and begin hosting monthly workshops. You can follow the blog on their website that offers in-depth details about current promotions, ArtWalk experiences, and, of course, style.