#ShopDTJax Campaign Makes it Easy to Buy Local, Buy Downtown This Holiday Season

DMC-shopdtjax-logoThe #ShopDTJax campaign returns this holiday season thanks to the Downtown Marketing Collaborative. This social media campaign will highlight sales, promotions, and unique holiday gifts available from Downtown retailers and organizations, starting with Black Friday and Small Business Saturday deals and continuing through December 24.

Retro and rockabilly clothes for men and women from Grease Rags Clothing Co., books from Chamblin’s Uptown, tasty dips and rubs from River City Gourmet Shoppe, sports apparel and memorabilia from Sports Mania, and unique candles and lamps from Diversions represent only a small sample of the gifts available from Downtown retailers. Additionally, gift cards to Downtown restaurants, tickets for cultural events, and gift memberships to Downtown museums make thoughtful experiential gifts that support the local economy.

Membership in the Downtown Vision Alliance is another great gift. Membership comes with a “Discover Downtown” card that unlocks more than 40 year-round deals at Downtown restaurants, shops, and attractions. Membership makes great gift and gives people who are passionate about Downtown a way to support the neighborhood, not just during the holidays but all year long.

The full list of deals and discounts available this holiday season are listed below, and you can search at any time for the #ShopDTJax hash tag on Facebook, Twitter and Instagram.


Black Friday (11/28/14) Only:
Hemming Plaza Jewelers (231 N. Hogan St.)
The Black Friday Luxury Sale will offer high-end items like diamond tennis bracelets, diamond hoop earrings, Rolex watches, diamond necklaces and gold Cuban chains at deep discounts for one day only.

The Museum Shop at MOCA Jacksonville (333 N. Laura St.)
For the first time in several years, the Museum Shop at MOCA will be open on Black Friday. Pick up unique holiday gifts like the “Get Real” exhibition catalog, Doodle desk accessories, Buddy Miller greeting cards, ShareScapes tins, Matr Boomie wooden puzzles and puzzle boxes, card games, kaleidoscope card sets, and more. Caroline Lathan-Stiefel ART CASS leggings will be sold at a discount from November 28 through December 14. All museum members receive 20% off their purchases.

Small Business Saturday (11/29/14) Only:
MOSH Store (1025 Museum Circle)
On Small Business Saturday, shoppers at The MOSH Store will receive 20% off their total purchase. MOSH members will receive 30% off their purchase. The MOSH store sells fun and educational toys, interesting books, telescopes, and more, plus stocking stuffers like astronaut ice cream and T-shirts.

Riverside Arts Market (Under the Fuller Warren Bridge)
Shop more than 150 vendors during Small Business Saturday. RAM vendors sell everything from handmade art, jewelry and home décor, to original artwork and customizable gifts.

Black Friday & Small Business Saturday:
FSCJ Artist Series (Online sale)
Save 25%* on show tickets for select FSCJ Artist Series performances through midnight on Cyber Monday. Visit and enter promo code GIFTS. Restrictions apply.*

Diversions (209 N. Laura St.)
Buy one votive candle, get one free; 20% off infusion lamps; and 15% off all Nuwati products, plus other great deals on unique gifts you won’t find anywhere else in Jacksonville.

Down The Rabbit Hole (42 W. Monroe St.)
Nicole Made This will offer a free lip balm with every purchase, free shipping and/or delivery for holiday gift orders of $75 or more at, and free gift wrap and packaging on most items.

Frugal Diva (Jacksonville Landing, 2 Independent Drive)
Save 10% storewide. Buy one fashion corset, receive half off the second. All steel boned waist training corsets will be $99.99, marked down from $129.99.

Grease Rags Clothing Co. (40 W. Monroe St.)
Shoppers will enjoy free coffee all day on Black Friday and Small Business Saturday, as well as 15% off all purchases (including markdowns); a free lipstick with every purchase; and special buy three, get one free pricing on NYX cosmetics.

Icon Boutique (108 E. Adams St.)
Enjoy 15% off all purchases, including markdowns, discounts of up to 70% on select items, and buy-one-get-one sales. A live DJ will spin music in the store and light refreshments will be served.

River City Gourmet Shoppe (Jacksonville Landing, 2 Independent Drive)
Stop by during the Holiday Open House (November 28 and 29, 12-7 p.m.) to take advantage of specials throughout the store and enjoy samples. Buy any three rubs and get a free dip. A $5 and $10 gift table will be set up as well.

Sports Mania (Jacksonville Landing, 2 Independent Drive)
Discounts on select items throughout Black Friday and Small Business Saturday. Enjoy 20% off regular priced items during the hours of the Christmas on the River Tree Lighting Ceremony at the Jacksonville Landing on November 28 and during the Community First Jacksonville Light Boat Parade on November 29. Check in on Facebook or tag Sports Mania on Twitter and upload a photo in the store to receive a 30% discount.

Ongoing Promotions:
Chamblin’s Uptown (215 N. Laura St.)
During the month of December, Chamblin’s Uptown will be open on Mondays from 10 a.m. to 5 p.m. (the store is usually closed on Monday). Enjoy deep discounts on books, as well as television series box sets and CD sets.

Downtown Vision Alliance Membership 
Become a member (or give a membership) in the Downtown Vision Alliance and receive a Discover Downtown card that unlocks more than 40 Downtown deals year-round, along with access to socials and volunteer opportunities and ways to stay in-the-know on the latest Downtown news. Memberships start at $20 at

Icon Boutique (108 E. Adams St.)
Throughout December, enjoy deep discounts during the annual Year-End Clearance Sale. Wall-to-wall, everything must go.

MOSH Store (1025 Museum Circle)
During the holidays, MOSH memberships make a perfect gift. Family memberships start at just $70.

The Museum Shop at MOCA Jacksonville (333 N. Laura St.)
MOCA Jacksonville members receive 20% off all purchases between November 28 and December 14. Purchase a membership and receive a free “Get Real” catalog, and receive two free admission passes to MOCA Jacksonville with a purchase of at least $10 in the shop.

Riverside Arts Market (Under the Fuller Warren Bridge)
Purchase RAM gift tokens for $5 each every Saturday at the RAM merchandise tent at the entrance to the market on Riverside Avenue.

Urban Grind Coffee Co. (50 N. Laura St.)
Purchase a $50 gift card and receive a $5 gift card free. Purchase any Urban Grind Custom Blend one-pound bag of coffee and receive a free medium coffee.

Special Events:
Handcrafted Holiday Shoportunity at Down The Rabbit Hole (42 W. Monroe St.)
December 10, 6-9 p.m. and December 13, 3-9 p.m.
This holiday shopping bazaar will feature handcrafted gift items, including art, jewelry, home goods, metaphysical gifts, bath and body products and more.

Carla Rose Jewelry by Design Trunk Show at The Museum Shop at MOCA Jacksonville (333 N. Laura St.)
December 11, 12-8 p.m. (special appearance by Carla Parisi, 6-8 p.m.)
Shop at a special trunk show of Carla Parisi’s latest designs in the MOCA Shop. Pick up a few presents for the holidays or choose something special for yourself. Watch Parisi demonstrate her work in the MOCA Shop. See how she intricately weaves her designs.

Parisi grew up in New York and studied at the Fashion Institute of Technology there. She incorporates crystal beads, pearls, and rhinestones on every garment, window treatment, and piece of jewelry she creates. Parisi moved to Jacksonville, Florida, where she owns and operates Carla Rose Jewelry by Design. Each piece is designed and handcrafted with high-quality Swarovski Elements crystals and pearls, mixed with sterling silver, gold-plated brass, and antique brass. The newest pieces incorporate macramé and wire-working techniques in addition to the weaving skills seen in most of her earrings, necklaces, and bracelets.

The pieces in the trunk show will only be available that day. In addition to the new macramé and wire pieces, she will have assorted colors and styles of her signature Swarovski Elements crystal and pearl woven heart pendants and bracelets designed for men using matte pearls in various urban designs. She will also have sea bead drop earrings, Xilion cut triangle pendant necklaces, and assorted styles of bangles with stones and crystals.

Riverside Arts Market (Under the Fuller Warren Bridge)
December 13, 10 a.m. – 9 p.m.
Holidazzle! is Northeast Florida’s holiday experience for the entire family! With extended holiday shopping hours until 9 p.m., this nighttime Riverside Arts Market experience with holiday lights and short format Christmas classics on a 32-foot big screen on the River Stage, is a truly unique event on the river. Winter brews, wine and holiday cocktails will be available for the grown-ups with hot chocolate and other treats available for the kids. Holiday-themed activities will complete the festive experience!