There’s no place like home: being a tourist in your own Downtown

Yesterday on the St. Johns River, there we were – dozens of people bundled up in the unseasonable March cold. Sweaters. Scarves. Winter coats. And gloveless hands, each holding up a smart phone or camera capturing Downtown from one of its most breathtaking views.

We were taking a special tour of the new Jacksonville vessel for Foxy Lady Cruises, serving the Downtown area beginning this Easter weekend. Originally from Green Bay, Wisc., Foxy Lady Cruises is another effort in the revitalization of Downtown. The company’s affordable dining, themed cruises, and corporate and special events are aimed to entertain both locals and visitors.

There’s something to be said about being a tourist in your hometown. A 2011 initiative called “The Happiness Project,” featured this home-tourism idea as one way to live a happier life. As noted in the accompanying video below, “being a tourist is a state of mind.”

When was the last time you walked along Laura street, popping into its unique shops, including Chamblin’s Uptown, Diversions and KAnthony Boutique? Have you and the kids visited MOCA Jacksonville, MOSH, the Maritime Heritage Center or the Main Library since new exhibits rolled through? And if your tastebuds haven’t experienced some of Downtown’s newer restaurants – Pho, A Noodle Bar, for one – then you’re missing out of some of North Florida’s best dining.

For a nudge in the right direction, our Downtown Itineraries have great starting points for an afternoon outing with the kids, a date-night with your main squeeze, fitness routines and more.

Downtown is ready for you. Go ahead – unearth its hidden gems and rediscover old favorites that truly make our beautiful Downtown a North Florida destination. After all, there’s no place like home.