Downtown Vision BID Expansion

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Downtown Vision is a not-for-profit business improvement district (BID) organization with a mission to help support and improve Downtown Jacksonville. Created in 2000 by Downtown property owners through a self-assessment, the BID is governed by a 24-person volunteer board of directors representing Downtown property owners and stakeholders. Our Annual Report and latest fiscal year is available here: FY 2019-2020 Annual Report.

Expanding Our Services

Over the last 20 years, Downtown has grown significantly. Since we began our organization in 2000, Downtown’s density has increased. With an infusion of investment and more people calling Downtown home, more support is needed over a larger area of Downtown. Over the last few years, DVI’s board of directors has evaluated our organization and geographic district to be better positioned to support Downtown.

With this expansion, we can be even more valuable for Downtown. DVI provides services to make our Downtown district cleaner, safer and more welcoming, to help activate public spaces, to bring people Downtown and to promote our venues, amenities, shops and businesses. Our assessment enables commercial property owners to help support the changes they seek in their own part of Downtown.

Former Boundaries: Prudential Drive to the south, Broad Street to the west, Church Street to the north and Market Street to the east

Newly Expanded Boundaries: Interstate 95 to the south, Lee Street/Riverside Avenue to the west, State Street to the north and the DIA boundary/Hogan’s Creek to the east

Property parcels adjacent to the boundaries are included where designated. 

By expanding our Downtown district from one half square mile to 1.3 square miles, we have matched the dense active parts of Downtown to include parts of LaVilla, the Brooklyn Waterfront and entire Southbank. 

This incremental expansion has brought our robust services to these areas, including an expanded Downtown Ambassador clean and safe teams, homeless outreach, marketing and research, public space activation and improvements. 

Tons of Litter Removed Annually

Annual Ambassador Hospitality

 Facebook, Instagram
& Twitter

in #DTJax
e-Gift Cards Supporting Businesses

Employee & Resident
Surveys Completed

Invested in placemaking efforts since 2016

What value do you receive?  

Downtown Vision provides great value to its assessed and voluntary contributors. We have transparent governance, valued services and can adapt to changing conditions Downtown. Ask any of our past contributors and they will tell you the hard work and benefits we provide. Downtown Vision is committed to a high level of service provided and that will not change. Expanding the BID boundaries and assessing commercial residential properties has granted DVI the ability to add services, including: 

  • Expanding the Downtown Ambassador program, providing many more individuals on the streets of Downtown helping  keep DTJax clean, safe, and hospitable.
  • Targeted residential zones to providing an extra layer of attention to benefit the areas where people make DTJax their home. 
  • Advocacy for properties  for a wider geography, providing ombudsman services for maintenance requests, such as reporting city infrastructure issues to the City of Jacksonville, JEA and more.
  • More Ambassadors dedicated to our beautiful parks and riverwalk to provide a clean, safe environment for the community to enjoy the beautiful St. John’s River.
  • Activate parks and public spaces through staffing, amenities and programming to make and keep Downtown’s parks vibrant destinations for residents, workers and visitors.
  • Provide an enhanced level of marketing, including targeting new Downtown residents.

The Process

In person and virtual Public meetings were held on March 30, 2021 to explain more about this district change and allow for public input. Notice of these meetings were sent by direct mail to affected stakeholders and published in the local newspaper. The Downtown Investment Authority Board of Directors issued a resolution supporting the district expansion on April 5, 2021 at their public meeting. Jacksonville City Council reviewed and amended the existing legislation via two ordinances approved at public meetings in City Hall Council Chambers. Ordinance 2021-292approving the terms of the expansion, was heard at Council’s Finance Committee on June 2nd, 2021 and approved 16-2 by City Council on June 8th. Ordinance 2021-498, approving the official roll of included properties, was heard at Council Finance Committee on August 3, 2021 and approved 17-0 by City Council on August 24. The expansion ordinances took effect beginning October 1, 2021 for the City’s 2021 – 2022 Fiscal Year.

City of Jacksonville – File #: 2021-0498-E (

What does this expansion mean for you?  

What if I already pay the assessment on my Downtown property?
If you already pay the Downtown Vision assessment, you will owe nothing more. However you will see services expand and improve around your property. 

What if my property is inside the new amended boundaries?
If you own property in the new, expanded boundaries, an assessment will be collected by the Duval County Property Appraiser when you pay your property taxes annually. You will see it itemized on a tax bill sent to your address on file with Duval County. You will send payment directly to the Duval County Tax Collectors Office in the attached envelope.

How much will I be assessed?
Both existing and new properties will be assessed at the current rate of 1.1 mils based on your property value. $1.10 on every $1,000 of assessed value. If your property is worth $100,000, the annual contribution will be $110. 

I own a home or residential property inside the new boundaries?
Residential properties within the boundaries will now be assessed via their tax bill. When DVI was founded, at the request of Downtown property owners, DVI temporarily excluded residents from the assessment with the goal of including them once more residential units were built in the Downtown core. That time is now—the number of residential units has gone from less than 1,000 to more than 4,000 with hundreds more currently under construction.

Are there any exemptions?
Yes, Residential properties have four exemptions.

(1) If you own your residence and have filed for a Homestead Exemption, you are permanently exempted and will not be assessed. You can find more information on how to secure your Homestead exemption here. 

(2) Newly-built, pre-stabilization multi-family residential properties will be exempt for a period of five years to allow for project stabilization. 

(3) Residential properties that are affordable housing products and have received funding through the Florida Housing Finance Corporation.

(4) Residential properties that are adaptive reuse projects and have received funding through the City of Jacksonville Historic Preservation Trust Fund. 

What if I don’t pay taxes?
If you are a tax-exempt organization, such as a non-profit, church or faith-based organization, you will not be assessed. However, we ask you contribute voluntarily to our organization, like many exempt Downtown property owners, such as First Baptist Church, JAXChamber, Jesse Ball duPont Fund and others. 

What if I am a tenant in Downtown but do not own my property?
Only property owners and/or those paying property taxes will be assessed.


We want to hear from you! Please reach out to our CEO Jake Gordon at or 904-634-0303 x 1223 with any questions.